Corporate Marketing Manager

DUTIES AND RESPONSIBILITIES:

·       Corporate Communications & Content Strategy: 

o   Design and execute a holistic corporate communications plan, encompassing internal and external stakeholders, to effectively convey company messages, values, and achievements.

o   Lead the development of compelling thought leadership content, including in-depth research, white papers, and insightful articles, to establish the company as an industry authority.

o   Co-oversee the creation and distribution of engaging content across a multi-platform digital presence, including the company website, social media channels, and email marketing campaigns

o   Develop and manage a robust crisis communication framework to effectively handle potential reputational risks and ensure timely and transparent responses aligned with the company’s crisis management plan.

·       Public Relations & Media Relations:

o   Cultivate and maintain strong relationships with key media outlets, journalists, and industry influencers to secure positive media coverage and amplify corporate messages.

o   Develop and execute strategic media pitches that highlight company achievements, innovations, and thought leadership.

o   Coordinate and manage speaking engagements, podcasts, and webinars for key executives, positioning them as experts in their respective fields.

o   Identify and leverage opportunities for strategic partnerships with relevant organizations to expand reach and enhance brand visibility.

·       Brand Building & Custodianship:

o   Develop and implement comprehensive brand building strategies that reinforce the company's identity, values, and unique selling propositions.

o   Act as a brand custodian, ensuring consistent application of brand guidelines across all internal and external communications, marketing materials, and digital platforms.

o   Monitor brand perception and market trends, providing insights and recommendations for continuous brand improvement.

o   Oversee the development of compelling case studies that showcase client success stories and the value proposition of our products/services.

·       Project Management & Collaboration:

o   Lead and manage multiple corporate marketing projects from conception to completion, ensuring timely delivery and adherence to budget.

o   Collaborate closely with cross-functional teams to ensure integrated marketing efforts.

o   Analyze campaign performance, track key metrics, and provide regular reports to the Head of Marketing, identifying areas for optimization and improvement.

QUALIFICATIONS:

·       Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field. Master's degree preferred.

·       Minimum of 7-10 years of progressive experience in corporate communications, public relations, or corporate marketing roles, preferably within a fast-paced and dynamic industry.

*      With exposure to Asian markets

·       Proven track record of successfully designing and executing comprehensive corporate communications and brand building strategies.

·       Demonstrated experience in media relations, including securing positive media coverage and managing press inquiries.

·       Strong understanding of digital marketing principles and experience managing multi-platform digital presence.

·       Experience in developing and implementing crisis communication plans.