Copywriter Sênior

Btgpactual

São Paulo (BR - SAO PAULO) permanent

Posted: February 19, 2026

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Quick Summary

The Copywriter Sênior role involves creating compelling copy for various marketing campaigns, including e-commerce product descriptions, email marketing campaigns, and social media content. The ideal candidate should have experience in copywriting, a strong understanding of macroeconomic trends, and excellent writing skills. The Copywriter Sênior will work on launching and maintaining ongoing campaigns, with a focus on converting macroeconomic indicators, such as interest rates and inflation, into compelling narratives for marketing purposes.

Required Skills

Italian Copywriting Sales Order Creation Email Campaigns Conversion-focused Creative Strategies Full-Funnel Accountability Financial Markets Understanding Economic and Financial Content

Job Description

No seu dia a dia:

• Criar VSLs, páginas de venda, e-mails e campanhas que convertem

• Transformar macroeconomia, juros, bolsa e cripto em narrativas desejáveis

• Trabalhar promessas, headlines e narrativas orientadas à conversão

• Participar da construção de lançamentos e campanhas recorrentes

• Trabalhar com metas reais, métricas reais e pressão real

Esperamos de você:

• Experiência comprovada em copy de performance

• Histórico de campanhas que geraram vendas

• Capacidade de estruturar argumento, promessa e oferta

• Maturidade para lidar com revisão sem apego criativo

• Cabeça analítica – aqui narrativa nasce de dados

Diferenciais:

• Experiência prévia no mercado financeiro

• Vivência em casas de análise, fintechs ou infoprodutos

• Domínio de funil e testes A/B

• Entendimento real de comportamento do investidor

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