Coordinator, Franchise Strategy

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

 

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Universal Products & Experiences’ Franchise Strategy team drives the global vision and strategic development and execution of franchise strategy and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

The Coordinator, Franchise Strategy is responsible for supporting the growth and development of NBCUniversal live-action properties through day-to-day franchise management. Key functions include creation and execution of both strategy and marketing plans, as well as ongoing brand management in partnership with global business teams.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $47,840 - $62,400

Responsibilities include:

Franchise Strategy, Marketing & Development

• Support in the development of long-term global franchise strategies for the NBCUniversal live-action film and TV properties
• Conduct brand analyses looking across the consumer and competitive landscape
• Assist with overarching development and execution of innovative marketing campaigns for priority IP
• Liaise with Theatrical counterparts and regional Franchise and Consumer Products partners to ensure global alignment
• Provide team administrative support including but not limited to marketing approvals, PO/budget oversight, logistic planning and event support

Brand Stewardship:

• Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through partnership and approvals
• Develop strategy & creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes
• Represent Brand Development opportunities and drive franchise coordination across key cross-company businesses

 Communication & Collaboration

• Create cross-divisional, senior level deck presentations and lead internal communication on behalf of the team
• Develop and lead rollout of brand guardrails, reference and tools
• Communicate openly and effectively across levels

 Professional Leadership:

• Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation and inclusion
• Cultivate strong relationships with key internal and external partners
• Operate with acute attention to detail and organization in a fast-paced environment

Qualifications/Requirements:

• 2+ years’ experience; Franchise Management, Strategy, Digital Marketing, Brand Marketing preferred
• Keynote experience is required

 Desired Characteristics:

• Bachelor’s Degree preferred
• Ability to problem solve independently and synthesize nuanced information
• Ability to think strategically and conceptually
• Comfortable adapting to change in a continuously evolving environment
• Effective time management and task tracking
• Proven presentations skills with executive presence and leadership
• Experience working with entertainment brands is a plus
• Interest in graphic/presentation design
• Excellent written and verbal communication skills

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].