Coordinator, Demand Generation

About the Role

The Ottawa Senators are seeking a highly organized and detail-oriented Demand Generation Coordinator to support the execution of marketing campaigns that drive fan interest, ticket sales, and engagement for all Capital Sports & Entertainment properties. This role is ideal for an analytical and data-minded marketer who is eager to grow in a fast-paced sports environment. The ideal candidate will possess a highly technical skill set that can assist in campaign setup, audience targeting, performance tracking, data segmentation, reporting, and cross-functional coordination to ensure consistent and effective fan outreach across paid media and email marketing channels. This role helps turn data into clarity – providing insights that drive smarter marketing decisions, improve efficiency, and support revenue growth by understanding how fans discover, engage with, and purchase from the team.

Number of vacancies: 1. This is a replacement role.  

Key Responsibilities 

Assist in building & maintaining email marketing calendars for all Capital Sports & Entertainment entities (including Ottawa Senators, Ottawa Team Threads, Ottawa Black Bears, Sensplex, and Canadian Tire Centre).  

Build and deploy email campaigns end-to-end within marketing automation platforms (e.g., template creation, QA testing, scheduling, and sends), ensuring best practices in deliverability and rendering across devices.

Collaborate with internal teams to ensure timely execution of all paid media campaigns. Including, Premium & Group Sales, Ticketing, Merchandise, 50/50, Events & Promotions team, and the Creative Department.  

Work closely with external agencies and vendors on varies projects across branding, paid media, and other projects related to the Demand Generation team.  

Curate content for Senators’ email programs, including but not limited to working on calendarization, contests, and more.  

Analyze customer data and behavioral insights to refine segmentation, personalization strategies, and lifecycle marketing initiatives.

Monitor and report on key email marketing metrics (deliverability, engagement, conversion), identifying trends and providing actionable recommendations for optimization.

Support data hygiene and CRM management, including list maintenance, data integrity, and compliance with CASL and privacy regulations.

Collaborate with analytics and digital teams to implement tracking (UTMs, tagging, event tracking) and ensure accurate measurement of campaign performance.

 Assist in building automated email journeys and nurture programs (e.g., welcome series, abandoned cart, re-engagement campaigns).

Qualifications & Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field

2+ years of experience in a relevant role 

Strong written and verbal communication skills.  

Excellent organizational and time-management skills 

Familiarity with digital marketing tools (e.g., email platforms, project management platforms, CRM systems) 

Basic understanding of marketing analytics and reporting, experience in GA4 as an asset.  

Ability to manage multiple projects in a fast-paced environment 

Proficiency in Microsoft Office and/or Google Workspace 

Who We Are

The Ottawa Senators Hockey Club is a National Hockey League (NHL) team representing Canada’s capital city. The Club delivers world-class sport and live entertainment experiences to the Ottawa-Gatineau region while operating in a fast-paced, collaborative environment across hockey operations, business operations, and event delivery, with a shared commitment to excellence, integrity, and community impact.  

What We Offer

Employees will have the opportunity to work in a unique industry, with access to memorable fan experiences, and exclusive perks such as: staff tickets to games and events, partnership discounts (Goodlife, etc.), and free on-site parking - along with the chance to contribute to an organization that takes pride in its people, its performance, and its community.  

This role is eligible for a comprehensive benefits package, including health, dental, wellness subsidy, and retirement programs. Support for continued learning (tuition reimbursement) is available, as well as access to multiple learning platforms.   

Active social committee, which hosts multiple large-scale events throughout the year.   

This role falls within a base salary range of $45,700 to $70,000 annually, consistent with the organization’s established salary ranges. Salary ranges are determined through a wide variety of factors including but not limited to market data, internal equity, education, relevant experience, knowledge, and applicable skillset.    

We would like to thank all applicants for applying; however, only those applicants selected for an interview will be contacted. Applications received will be maintained on file for a period of 6 months and may be referenced for future staffing requirements.  

Senators Sports & Entertainment supports the goals of Ontario Regulation 191/11 - Integrated Accessibility Standards and is pleased to accommodate applicants who have a disability during the recruitment process. Please inform the Human Resources Department at 613-599-0250 if you require a disability related accommodation in order to participate in the recruitment process.  

SSE is committed to building an inclusive process that respects the dignity and independence of people with disabilities.  

SSE confirms that it does not use artificial intelligence (AI) or automated decision-making tools in its recruitment or hiring processes. All candidate screening, evaluation, and selection decisions are conducted by human recruiters or hiring managers using predefined, job-related criteria, ensuring a fair, transparent, and human-led hiring process in compliance with applicable employment and privacy laws.  

To all recruitment agencies: SSE does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. SSE is not responsible for any fees related to unsolicited resumes.