Conversion Rate Optimization (CRO) Lead - Shopify & PageFly

Activate Talent

Philippines Remote permanent

Posted: July 10, 2025

Required Skills

Job Description

Location:
Remote (must have 4+ hours overlap with EST or PST working hours)

About Us
We’re a fast-scaling beauty brand with a cult following and a simple mandate—turn every click into a customer and every customer into a fan. Our Shopify storefront already converts above industry average, but we’ve barely scratched the surface on structured testing or funnel innovation.

That’s where you come in.

What Success Looks Like

• 30 Days: Audit our full journey (ads → pre-lander → PDP → checkout), deliver a CRO roadmap, and launch your first A/B test.
• 90 Days: Run 3–5 experiments per week, PageFly pre-landers outperform our control by double digits, and weekly dashboards show measurable gains in CVR, AOV, and RPS.

Your Day-to-Day

• Design, build, and optimize full-funnel experiences—pre-landers, landing pages, PDPs, cart, and checkout—primarily in Shopify and PageFly.
• Launch and analyze A/B and multivariate tests using tools like Optimizely, VWO, or Google Optimize.
• Dive deep into GA4, Shopify analytics, Hotjar/Clarity, and session recordings to uncover insights and prioritize tests.
• Use AI tools to generate HTML/JS snippets for quick builds—know when to DIY vs. loop in devs.
• Write and optimize copy: headlines, product positioning, and micro-copy that drives conversions.
• Own weekly KPI reporting and turn learnings into testable hypotheses.
• Build a CRO playbook—turn your wins (and fails) into scalable SOPs.

Requirements:
Must-Have Experience

• 3+ years of CRO experience with DTC or marketplace brands (beauty/wellness a big plus).
• Deep Shopify knowledge including theme editing, Liquid, metafields, and apps.
• PageFly (or similar builder) mastery—able to wireframe, build, QA, and push live.
• Demonstrated ability to boost CVR/AOV (bonus for before/after stats).
• Working knowledge of HTML/CSS/JS for speed and autonomy.
• Proficient with analytics tools like GA4, Looker, and ideally SQL basics.
• Clear, punchy communicator who can sell test ideas and kill weak ones with no ego.

Nice-to-Haves

• Experience scaling subscription or replenishment funnels.
• Familiarity with Klaviyo, Postscript, or other post-purchase upsell tools.
• Comfort with AI content/code tools (ChatGPT, Copilot, etc.).
• Understanding of affiliate or influencer funnel reskinning.

KPIs You’ll Own

• Conversion Rate (CVR)
• Average Order Value (AOV)
• Revenue per Session (RPS)
• Cart & Checkout Completion Rates
• Test Velocity & Win Rate

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.