Conversion Rate Optimisation (CRO) Specialist

This role is for one of the Weekday's clients

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

Requirements:
Purpose of this Role

We have demand. We have traffic. We have functioning products.

The challenge we face now is maximizing growth efficiency.

Every funnel drop-off means lost revenue.
Every unclear message results in a missed conversion.

This role is designed to systematically enhance the value we gain from each visitor.

Your Responsibilities

This is not a support role; this is a revenue-driving role.

You will be responsible for:

• Website Conversion Rate (CVR)
• Landing Page Performance
• Add-to-Cart Rate
• Checkout Completion Rate
• Revenue per Visitor (RPV)
• Identifying funnel drop-offs and leak points

Your efforts should directly contribute to top-line revenue growth without increasing ad spend.
Work Scope

1. Funnel Analysis and Issue Diagnosis

• Chart the entire user journey through:
• Paid Ads → Landing Pages → Product Detail Pages → Cart → Checkout

• Spot friction points at every stage
• Analyze behavioral drop-offs by using:
• GA4 / Mixpanel
• Heatmaps (Hotjar / Clarity)
• Session recordings

• Go beyond surface metrics to uncover root causes

2. Experimentation and A/B Testing

• Create a well-structured experimentation plan
• Develop strong hypotheses grounded in data and behavioral insights
• Conduct A/B and multivariate tests on:
• Landing pages
• Product pages
• Checkout processes

• Prioritize high-impact experiments over volume
• Monitor statistical significance and measure business impact

3. Landing Page and PDP Optimization

• Enhance clarity, trust, and intent to convert
• Optimize:
• Headlines and messaging
• Visual hierarchy
• Social proof and trust signals
• Product education

• Ensure landing pages align with acquisition channels such as Meta and Google

4. Checkout and Conversion Flow Optimization

• Decrease cart abandonment rates
• Enhance checkout user experience and flow
• Refine:
• Form fields
• Payment success rates
• Cash on Delivery vs prepaid customer behavior
• Trust and urgency elements

• Focus on improving conversions after items are added to the cart

5. Data-Driven Decision Making

• Create dashboards to track funnel progress and monitor performance
• Analyze customer cohorts and behavior patterns
• Distinguish between quick wins and long-term enhancements
• Convert insights into actionable plans

6. Cross-Functional Collaboration

• Collaborate with:
• Performance Marketing to align on traffic quality
• Design teams for UX and visual improvements
• Technical teams for implementation and testing
• Retention teams for optimizing post-purchase experience

• Ensure rapid execution cycles and continuous iteration

Key Metrics You Will Manage

• Conversion Rate (CVR)
• Add-to-Cart Rate
• Cart-to-Checkout Rate
• Checkout Completion Rate
• Average Order Value (AOV)
• Revenue per Visitor (RPV)
• Bounce Rate and Session Depth

Required Skills and Experience

• 3 to 6 years of experience in CRO, Growth, or Performance Marketing
• Demonstrated success in improving conversion metrics with measurable results
• Strong knowledge of consumer psychology and online decision-making
• Hands-on expertise with:
• A/B testing platforms (VWO, Optimizely, etc.)
• Analytics tools (GA4, Mixpanel)
• Behavior tracking solutions (Hotjar, Clarity)

• Ability to link data with user behavior and business outcomes
• High ownership mentality and a bias toward execution

Preferred Qualifications

• Experience in D2C or e-commerce, especially in health, wellness, or supplements
• Familiarity with the Shopify platform
• Understanding of retention channels such as Email, WhatsApp, and SMS
• Basic knowledge of HTML/CSS to accelerate experimentation

Success Criteria (First 3 to 6 Months)

• Clearly identify major funnel leakages
• Conduct high-impact experiments with measurable improvements
• Achieve a 15–30% improvement in overall conversion rate
• Increase revenue per visitor
• Establish a structured CRO experimentation framework

Performance Evaluation

We seek someone who does more than report metrics.
We want someone who moves them.

Your performance will be assessed based on:

• The quality of your insights
• The speed at which you execute
• Measurable improvements in conversion rates and revenue

Who Should Not Apply

• If your work focuses solely on reporting dashboards
• If you wait for instructions instead of proactively identifying problems
• If you prioritize activity over achieving meaningful outcomes

Who Will Excel in This Role

• An individual who is deeply curious about user behavior
• Someone who questions every funnel drop-off
• A problem solver who enjoys driving direct revenue impact

Importance of This Role

This is one of the most impactful roles within the company.

• You influence every user visiting our platform
• You directly drive revenue growth without adding costs
• You contribute to building a scalable growth engine