Conversion Rate (CRO) Manager - Germany

About Eucalyptus

At Eucalyptus (EUC), we’re on a mission to make good health last a lifetime. More than one billion people globally live with obesity, a leading cause of preventable chronic diseases like diabetes and heart disease.

Through Juniper, our flagship weight-management brand, we combine GLP-1 medication with personalised nutrition, exercise, and ongoing support from a multidisciplinary clinical team. Our approach makes patients 4× more likely to achieve meaningful weight loss, and we’re just getting started.

Our goal: to support 1 million patients globally by 2028 and build Germany’s most impactful digital healthcare service.

About the Role

We are looking for a Conversion Optimisation Manager (f/m/d) to take ownership of how potential patients experience our digital journeys from their first touchpoint through sign-up.

This is a high-impact role focused on deeply understanding how German consumers think, decide, and move through our funnels. You’ll combine behavioural research, funnel analysis, and structured experimentation to uncover what drives intent and what creates friction. Your mission: build intuitive, emotionally supportive, high-converting experiences that help more people access clinically backed healthcare.

You’ll lead Germany’s conversion strategy, focusing on insight and behaviour, while partnering with our central CRO team who manage the technical experiment build.

You’ll collaborate closely with product, design, marketing, and operations teams to ensure every step of the journey supports patient trust, clarity, and confidence.

What You’ll Do

• Conduct ongoing research into user behaviour across our website, quiz flow, and lifecycle touchpoints

• Analyse funnel performance to identify friction, hesitation points, and behavioural patterns

• Combine qualitative and quantitative insights to build strong hypotheses and prioritise high-impact opportunities

• Lead discovery work journey mapping, behavioural diagnosis, and insight gathering

• Shape messaging and content grounded in consumer psychology and local expectations

• Work with product and design to develop and refine journey improvements

• Partner with performance marketing to ensure landing pages and funnels match user expectations

• Review competitors and broader market behaviour to identify differentiation opportunities

• Ensure all research and optimisation reflects the needs and expectations of German consumers

• Champion a culture of experimentation, sharing insights and learnings across teams

• Collaborate with lifecycle teams to refine onboarding, education, and nurture flows supporting conversion and long-term outcomes

About You

• 3–4+ years in CRO, growth, product optimisation, or a similar behavioural/insight-led role

• Strong interest in how people behave, think, and make decisions

• Experience turning user research into clear, actionable optimisation strategies

• Skilled at combining data, behavioural patterns, and qualitative feedback

• Strong hypothesis development and structured communication skills

• Experience improving digital journeys in D2C, consumer, or subscription-based businesses

• Comfortable owning discovery and optimisation, not only running tests

• Able to balance creative thinking with rigorous problem-solving and prioritisation

• Comfortable in fast-paced, high-growth environments

• Fluent in German and English, with a strong understanding of German consumer behaviour

Why Join Us

• Make a real impact improve patient trust, understanding, and access to effective weight-management care

• Own and shape the CRO strategy for Germany

• Join a high-performing, mission-driven team

• Flexible hybrid working in Berlin

• Employee options programme providing equity in the business

Diversity and Inclusion

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives. We are committed to creating an inclusive environment where everyone feels they belong.

If you require any adjustments during the interview process, please let us know we’re happy to support you.