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Conversion Optimisation Expert

Siteground

Sofia Hybrid permanent

Posted: January 19, 2026

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Quick Summary

We're looking for a Conversion Optimisation Expert to drive measurable improvements across our conversion funnels. You'll work autonomously, partnering closely with PPC and product teams to turn traffic into leads and leads into customers.

Job Description

YOUR ROLE::
• We're looking for a Conversion Optimisation Expert to drive measurable improvements across our conversion funnels. You'll work across our full product portfolio, partnering closely with PPC and product teams to turn traffic into leads and leads into customers.

• This is a senior, data-driven role where you'll bring deep expertise in experimentation and optimisation. You'll define strategic testing roadmaps, design and run sophisticated experiments, and implement changes that deliver real business impact. We need someone who can work autonomously, move quickly when opportunities arise, and bring best-in-class CRO practices to our organisation.


YOUR RESPONSIBILITIES::
• Lead conversion optimisation efforts across our full product portfolio;
• Analyse user behaviour and conversion data to identify high-impact optimisation opportunities;
• Develop strategic testing roadmaps and prioritise hypotheses based on data insights and business value;
• Design, execute, and analyse A/B tests, multivariate experiments, and personalisation initiatives;
• Partner with PPC teams to optimise landing pages, ad funnels, and campaign conversion flows;
• Collaborate with product teams to improve onboarding, upgrade, and checkout experiences;
• Implement, configure, and manage conversion tracking, behaviour analytics, and testing tools;
• Build and maintain dashboards to monitor conversion performance and experiment results;
• Share insights and recommendations across teams, contributing to broader marketing and product strategy;
• Stay ahead of CRO trends, tools, and methodologies, bringing new ideas and approaches to the team.


OUR EXPECTATIONS::
• 3+ years of experience in conversion rate optimisation, growth marketing, or a related analytical role;
• Deep hands-on expertise with behaviour and analytics tools (such as Google Analytics, Hotjar, Clarity, Mixpanel, or similar);
• Extensive experience with A/B testing platforms (such as VWO, Optimizely, AB Tasty, or similar);
• Strong understanding of statistical methods, experiment design, and significance testing;
• Proven ability to quickly implement and adapt tools, tracking setups, and testing frameworks as business needs change;
• Track record of delivering measurable conversion improvements for lead generation and ecommerce flows;
• Strategic thinker who can balance quick wins with longer-term optimisation initiatives;
• Excellent collaboration skills and experience working cross-functionally with PPC, product, and development teams;
• Ability to work autonomously and take ownership of CRO as a discipline;
• Fluent English.


GREAT ADVANTAGE WILL BE::
• Experience with hosting, SaaS, or AI products;
• Experience with tag management systems (Google Tag Manager);
• Background in user research methods, including qualitative testing and surveys;
• Experience mentoring or guiding others in CRO practices.


WHAT WE OFFER: :
• Competitive salary with achievement bonus;
• Premium health insurance;
• Reduced working hours every Friday;
• Аdditional trainings to upskill your job competencies;
• Free office restaurant with our own chef team;
• Free access to our in-office gym with professional instructors;
• Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
• Free Multisport or CoolFit card;
• Additional days off for long service and volunteering;
• Anniversary and company gifts;
• Knowledge-sharing at multiple meetups and mini conferences in our offices.


If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.

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