Content Writer

About your team

You’ll join the Product Websites team, responsible for shaping how our products are presented across all marketing and product-related pages.

We’re entering an intensive phase of rebranding and product evolution. This means rewriting and optimizing key product pages, launching new features, and continuously improving how we communicate value to our users.

Our work sits at the intersection of product, marketing, SEO, and design. We collaborate closely with SEO specialists, designers, developers, and product teams to ensure that every landing page not only sounds great but also performs.

We’re looking for someone who understands that great copy is not just creative — it’s strategic, measurable, and built to convert.

Your mission

Own and craft high-performing landing pages and product website content that clearly communicate product value, support feature launches, and drive measurable business outcomes.

You will be responsible for::
• Writing and rewriting product landing pages, feature pages, and core website sections as part of our rebranding and continuous optimization efforts.
• Translating complex product features into clear, concise, benefit-driven copy tailored to SaaS audiences.
• Creating short-form, conversion-oriented copy that works hand in hand with design (headlines, value propositions, feature sections, CTAs, microcopy), and expanding these narratives into longer-form content such as blog posts, guides, and case studies, using AI tools to effectively scale and refine the message.
• Collaborating closely with our SEO specialist to implement keyword strategies and optimize pages for organic growth.
• Iterating on content based on performance data (GA4, heatmaps, SEO tools) and continuously improving conversion and clarity.
• Supporting feature launches by crafting compelling on-site messaging aligned with go-to-market goals.
• Ensuring consistency of tone of voice and messaging across product pages.
• Leveraging AI tools to accelerate drafting and ideation processes — while maintaining high quality, accuracy, and strategic thinking.

We’re looking for someone who::
• Has solid experience creating landing pages and website copy for SaaS or tech products (B2B experience strongly preferred).
• Understands how conversion-focused copy differs from blog content — thrives in short, strategic formats and knows how to strategically expand them into long-form assets (blog posts, guides, case studies), leveraging AI tools to scale and deepen the narrative.
• Knows how to balance creativity with business impact and performance metrics.
• Has hands-on experience collaborating with designers and understands how copy and layout influence each other.
• Understands SEO fundamentals and knows how to implement keyword insights into product and landing page content.
• Has experience working with analytics and performance tools (e.g., GA4, Search Console, Ahrefs, heatmap tools like Clarity/Hotjar).
• Is comfortable working in a product-led, fast-changing environment.
• Writes native-level English that is polished, natural, and persuasive.
• Takes ownership — you don’t wait for instructions; you proactively suggest improvements and optimizations.

Nice to have::
• Experience working in startup or high-growth product environments.
• Background in agency work focused on branding, performance campaigns, or web projects.
• Experience running or participating in copy testing and iterative optimization processes.
• Familiarity with AI-assisted workflows and automation in content production.

Tools you may work with::
• SEO tools (Ahrefs, Google Search Console, SurferSEO, etc.)
• Analytics tools (GA4, Microsoft Clarity / Hotjar or equivalents)
• Analytics tools (GA4, Microsoft Clarity / Hotjar or equivalents)
• Collaboration & planning tools (e.g., Miro, Slack, project management tools)