Content Writer (SEO-Focused)

Confidential

Bangalore, Karnataka permanent

Posted: February 12, 2026

Required Skills

Job Description

Hello there! Infrrd here.
Haven’t heard of us before? No problem. First off, it’s pronounced In-fur-d. The Enterprise AI company that uses AI and Machine Learning technologies to help our customers automate human tasks.

We’re looking for a Content Writer specialising in SEO; someone who understands how content, search intent, and conversions work together. This role sits at the intersection of SEO strategy, keyword research, landing page optimization, and performance copywriting. You’ll create and optimize content that drives organic traffic, improves search visibility, and supports pipeline growth across document-heavy, regulated industries, including mortgage, insurance, financial services, and engineering.

You’ll work closely with SEO, growth, product marketing, and design teams to turn keywords and insights into high-impact content and conversion-optimized landing pages. This is a hands-on role for someone who enjoys owning content end-to-end—from research to rankings to results.

Key Responsibilities:
● Conduct keyword research, search intent mapping, and competitor analysis for high-value topics across AI, automation, and enterprise workflows.
● Write SEO-driven blogs, landing pages, solution pages, ad copy, and website
content.
● Apply on-page SEO best practices: headings, metadata, internal linking, semantic keywords, CTAs, and content structure.
● Collaborate with design and growth teams to improve UX, CRO elements, and content flow.
● Use AI responsibly to speed up research and drafting—without compromising accuracy, depth, or brand voice.
● Adapt long-form SEO insights into short-form, conversion-focused messaging.
● Ensure consistency between organic content, paid campaigns, and website messaging.
● Track content performance using GA4, Google Search Console, and SEO tools.
● Share clear learnings and recommendations with the growth team.

Requirements:
● 1-2 years of experience as a content writer with strong SEO ownership in a B2B SaaS or tech environment.
● Proven experience with keyword research, search intent analysis, and on-page SEO.
● Ability to write for both organic search and conversion-focused pages.
● Comfortable breaking down technical topics into clear, accessible content.

● Experience optimizing content based on performance data
● Familiarity with CMS platforms such as Webflow and HubSpot
● Self-driven and capable of executing independently.

Required Tools:
● GA4
● Google Search Console
● Semrush

Nice to Have:
● Experience writing for AI, automation, or enterprise SaaS.
● Exposure to technical SEO concepts like schema or programmatic SEO.
● Looker Studio or Tableau (basic reporting)
● Microsoft Clarity or similar behavior analytics tools

Looking forward to talking to you.

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