Content Systems Architect

About CoLab

At CoLab, we want to help mechanical engineering teams bring life-changing products to the world years sooner. Our customers include the world’s largest, most advanced manufacturing companies – like Ford, Johnson Controls, and Bombardier.

We build AI and collaboration software that helps product development teams complete better, faster design iterations. Any time an engineer needs to make a design decision, they open CoLab. They can visualize and compare designs, discuss them with other people, track comments, and get AI-powered suggestions based on their organization’s collective technical knowledge.

About the Role

We’re investing in a small number of high-quality, recurring content series that serve engineering leaders and technical decision-makers. As Content Systems Architect, your job is to own the execution and growth of those series — not by writing content yourself, but by building AI-powered systems.

You’ll work closely with our CMO to define the guardrails and positioning for each series. From there, your role is to turn that vision into a repeatable production engine. That means thinking like both a media producer and a systems designer.

For each series, you’ll map the production workflow:

• Where ideas come from

• How we capture expertise from SMEs

• How content is structured and written

• How it’s distributed and improved over time

Then you’ll work with our internal AI and GTM systems team to design and operationalize a team of agents that support those steps.

Once the system is running, you’ll act as Editor in Chief: orchestrating AI agents and applying editorial judgment across outputs. Ultimately, each series is a product, and you own the outcomes. Success means growing an audience for each series, and growing CoLab’s brand in the process.

Our Ideal Candidate

You want to own something that matters: not random blog posts, not “supporting content.” A flagship series — the kind that builds a brand. You look at Gong Labs or Carta’s Data Desk and think: I want to be the person who owns that.

You’ve created content yourself, so you know what good looks like. But you’re just as excited about building AI-powered systems that help you ship better content (and more of it). At CoLab, you’ll have access to strong subject matter experts, real company buy-in, and an internal team building AI-powered go-to-market systems. You’ll collaborate with them to design the workflows that power your series.

If you want to get paid to build the AI-driven content system that other B2B SaaS companies spend the next 5 years copying, this is that opportunity.

Job Responsibilities

• Own the execution and growth of two flagship content series

• Work with the CMO to refine positioning, format, and audience strategy

• Design repeatable workflows for content production and distribution

• Collaborate with the internal AI/GTM systems team to implement AI-powered production workflows

• Direct the process of generating insights from SMEs, research, and internal data

• Evaluate and refine AI-generated outputs to maintain a high editorial bar

• Coordinate across Product Marketing, Demand, Design, and external partners

• Develop distribution strategies that grow audience engagement over time

• Track performance and continuously improve the system behind each series

Qualifications

• 4+ years experience in content marketing, editorial, or media roles

• Proven track record of producing high-quality B2B content

• Strong editorial judgment and ability to recognize compelling narratives

• Experience working with technical subject matter experts

• Systems thinker who can break complex work into repeatable workflows

• Strong project management and organizational skills

• Curiosity about AI and how it can transform content production

Bonus:

• Experience marketing to engineering, manufacturing, or technical audiences

• Experience running recurring content programs or editorial series

• Familiarity with AI tools or workflow automation tools

• Experience working with media or publishing partners

Extra Details

• Full-time, permanent position with competitive compensation and stock options

• Unlimited PTO

• Extended health benefits and RRSP matching (Canada)

• Employer sponsored health coverage and 401K matching (US)

• Remote-friendly across North America; hybrid available in St. John’s, NL