Content Strategy Lead - Germany

Content moves Canva, and ensuring our content is a driver of growth is crucial. Just as we invest in strong business, marketing, sales, and product leaders in our priority markets, we need an equally strong voice in content in our countries.

As the German Content Strategy Lead, you’ll be responsible for ensuring Canva has the right strategic content from your market, owning content as a growth engine and adapting strategy by market maturity to support MAU, retention, and revenue impact.

You’ll champion local relevance and trends that make international users feel Canva is for them, and work closely with your direct country team (Country Manager, SEO, Localisation, Creators, Product, Marketing), as well as your Regional Content Strategy Lead (and when necessary central Content & Discovery (C&D), and regional stakeholders) to ensure local content delivers high value and measurable impact.

 

Key Responsibilities

• Content Strategy & Execution – Prioritise and execute market content strategy and growth levers, owning content health and production for your market to drive relevance, scale, and business impact.

• Content Quality & Relevance – Act as a custodian of content quality, ensuring your market’s content meets Canva’s standards, resonates culturally, and supports strategic growth metrics.

• Discovery & Performance – Own Germany’s content performance across discovery, ensuring the right local content is surfaced through search, recommendations, and editorial, and optimised for engagement, activation, and retention.

• Editorial & Trends Leadership – Own and execute Germany’s editorial strategy across surfaces (e.g. Showcases), identifying and activating cultural moments in partnership with Marketing, Social and PR.

• Product & SEO/LOX – Partner closely with your German peers in Product, SEO, and Logged-Out to shape and execute a cohesive content strategy that unlocks demand, closes content gaps, and improves conversion.

• Cross-Functional Collaboration – Act as a strategic partner to Country Manager and country peers to align priorities, unblock execution, and drive content-led growth.

• Creator & Partner Engagement – Build relationships with local creators, manage partnerships, and activate the creator community to expand our content ecosystem.

• Feedback & Insights – Gather input from sales, partners, and local peers to refine content strategies and enhance Canva’s market impact.

• Budget Ownership – Manage and deploy your country’s content budget, aligning with global priorities while tailoring investments to regional needs.

 

What You’ll Bring

• Fluent in English & German

• A deep understanding of content, trends, and aesthetics in your country, with a pulse on what resonates with local users.

• Strong experience in content strategy, partnerships, or editorial leadership, ideally in a tech, digital, or media environment.

• A proactive, solutions-driven approach, capable of balancing strategy with hands-on execution.

• Exceptional stakeholder management skills, with the ability to align cross-functional teams across regions.

• Experience working in fast-moving, dynamic environments, comfortable with ambiguity and change.

• Strong analytical skills to assess content performance and inform strategy adjustments.

• A track record of successfully managing content budgets, partnerships, and production workflows.

• Passion for supporting and activating local creators, fostering a thriving content ecosystem.