Content Strategist

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who we are looking for:
We are seeking a Content Strategist who is passionate about developing strategic definitions to guide brand communication and content creation. This role requires someone who can inspire disruptive and effective ideas while adapting to various strategic needs—whether for content, communication, influencers, or paid media. The ideal candidate is organized, detail-oriented, and collaborative, with strong analytical and creative skills to drive impactful results.

What you’ll do:

• Conduct benchmarks and user analysis to identify opportunities.

• Analyze reports and generate actionable insights.

• Research and evaluate emerging media, formats, and trends.

• Define creative strategies for channels across always-on content and campaigns.

• Develop strategies for moderation and crisis management.

• Craft influencer strategies and briefs for influencer agencies.

• Build strategic calendars for campaigns and always-on content, serving as briefs for creative teams and community managers.

• Provide recommendations for paid media implementation.

• Collaborate with brand strategists, creative teams, Martech data analysts, and media/influencer agencies.

• Monitor the execution of strategic plans, ensuring KPIs are met.

• Support creative teams and guide community managers in content implementation.

What you’ll need:

• Proficiency with data analysis tools.

• Knowledge of paid media formats and implementation platforms.

• Exceptional writing and presentation skills.

• Strong teamwork and project management capabilities.

• Excellent organizational and autonomous working skills.

• Keen attention to detail.

• Ability to identify trends and emerging digital behaviors.

• Intermediate English proficiency.

• Outstanding copywriting skills.

This role offers the opportunity to shape brand communication strategies while working in a collaborative and dynamic environment. Are you ready to take your expertise in content strategy to the next level?

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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