Content Strategist - AdFarm

AdFarm, a 40+-year-old agri-marketing business whose PURPOSE is to be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave—toward our clients, suppliers, connections, and of course, our fellow AdFarmers. We all work together to bridge the gap between producer and consumer.  

We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research. 

Our clients all share a central focus in agriculture and food but range from multi-national corporations to start-ups in seed, crop protection and fertility, agtech, animal health, equipment and more. If you have experience working with this type of client—or want that experience—this role will be a great fit. 

You will love it here if you follow these GUIDEPOSTS: 

Are you being agile? Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness. 

Are you being smart? Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem. Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry. 

Are you being helpful? Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and your team. 

As a Content Strategist you will be held accountable to the following things: 

Trends 

Execution 

Analysis & Recommendations 

Strategy  

Collaboration 

You’ll have success here if you value clear processes and feel qualified to do the following things: 

Mastery and ability to train on agency content software (social publishing and monitoring, AI tools, Canva/basic graphics). 

Implement and oversee integrated approach to content strategy – from matrix development to templates, best practices, process flow of publishing cycle. 

Create and maintain content style guides, tone and voice. 

Collaborate with content analysts and account management to ensure overall performance and ROI. 

Deliver senior-level content support to clients. 

Excellent presentation skills and ability to train clients and internal teams on content principles. 

Strong desire for constant education on new formats and trends. 

Work with an integrated team of marketing professionals to achieve client communication objectives. 

Monitor key industry issues and develop, manage and measure campaigns that support the continued growth of the account. 

Participate and provide ideas and support to other AdFarm divisions 

Participate in industry events and cultivate relationships with the community and consumers. 

Effectively communicate the organization’s message and products. 

Bring energy, determination, and drive to AdFarm’s content strategy to produce strong, result-oriented initiatives. 

Adhere to AdFarm values in all professional activities. 

Other ad-hoc and special projects as requested. 

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications: 

Bachelor’s degree, focus in communications, marketing, journalism or similar. 

7+ years experience in communications, PR, journalism, or related discipline. 

Exceptional writing ability including technical, feature, promotional and social media copy. 

Excellent skill and instinct for content strategy, including basic SEO principles. 

Time management and organization. 

Agriculture knowledge a very strong asset. 

Writing and editing in AP style. 

Proficient across all major social media channels (organic and paid) 

Team player and a critical thinker 

We offer all employees 3% 401K contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment.

Our culture is paramount at AdFarm, so we hire according to values, mutual respect and ability to work collaboratively in a high-performing team.