Content Specialist

Critical Manufacturing is dedicated to empowering high-performance operations to make Industry 4.0 a reality with the most innovative, comprehensive, and modular MES software. We have a global presence, but our headquarters, and the main technical center, are in Porto (Maia), Portugal, where we develop a state-of-the-art solution for Semiconductor, Electronics, Medical Devices, and Industrial Equipment.

Recognized for the third consecutive year as a Leader by Gartner, we are part of ASMPT, the world's largest supplier of best-in-class equipment, and technological process partner for the electronics and semiconductor industries.

The role:

We are looking for a technically minded and creative Content Specialist to join our marketing team and help shape the voice of our CM MES. In this role, you will be responsible for developing strategic content that educates, informs, and engages our target audience—manufacturing professionals, plant managers, engineers, and IT stakeholders.

Requirements:
We are looking for a technically minded and creative Content Specialist to join our marketing team and help shape the voice of our CM MES. In this role, you will be responsible for developing strategic content that educates, informs, and engages our target audience—manufacturing professionals, plant managers, engineers, and IT stakeholders.

What you’ll do:

• Manage the content calendar and track progress of deliverables
• Organize content repositories and publish approved content across channels
• Write and adapt a variety of content formats (e.g., blog posts, emails, social media)
• Edit and optimize content for SEO and brand consistency
• Ensure visual assets follow brand guidelines and are optimized for digital use
• Maintain brand voice and tone across all content
• Support content audits and updates to guidelines as needed
• Stay informed on trends in smart manufacturing and Industry 4.0
• Support sales enablement with collateral such as pitch decks and solution briefs

What you must have:

• Bachelor’s degree in Marketing, Communications, Journalism, Technical Writing, or a related field
• 2+ years of experience in B2B content creation, ideally in manufacturing, industrial tech, enterprise software, or SaaS
• Strong writing and editing skills with the ability to adapt messaging for technical and executive audiences
• Proficiency in CMS platforms (e.g., WordPress), marketing tools (e.g., Dynamics 365), presentation tools (e.g., PowerPoint), and analytics platforms (e.g., Google Analytics)
• Good understanding of SEO best practices and tools such as SEMrush, Ahrefs, or Moz
• Experience managing content calendars and supporting integrated marketing campaigns
• Excellent writing and speaking skills in both English and Portuguese

What we consider a plus (not mandatory):

• Experience writing for or collaborating with manufacturing professionals (e.g., plant managers, engineers)
• Familiarity with manufacturing operations, MES, ERP, or industrial automation
• Understanding of MES concepts like real-time monitoring, traceability, digital work instructions, and machine integration
• Experience in video, webinar, or multimedia scriptwriting
• Familiarity with technical documentation or UX writing

Diversity, Equity and Inclusion are a source of commitment and innovation

At Critical Manufacturing, we welcome and encourage applications from individuals of all backgrounds, regardless of disabilities, diverse abilities, identities, or experiences. Our commitment is to create an inclusive environment where everyone has equal opportunities to succeed and thrive.

If you need accommodation during the recruitment process, please let us know - we're happy to support you.