Content & Publishing Lead

Lendi Group is a market-leading digital platform business focused on transforming the home loan industry. It operates the country’s #1 retail mortgage broker – the iconic Aussie Home Loans franchise – and the Australia’s #1 digital mortgage brand, Lendi.

Together, with its national network of 1,300 brokers and 230 retail stores, the Lendi Group brands give all Australians the power of choice, and confidence, in one of life’s biggest financial decisions.

Building on this market-leading foundation, Lendi Groups vision is to be the undisputed place for Australians to buy and own property through our new Aussie Homes propositions.

Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024

Diversity, Equality, and Inclusion are fundamental to the success of Lendi Group. We’re passionate about fostering an environment where our team members feel valued and supported and we celebrate everyone’s unique identity.

To learn more about life at Lendi Group check out our blog: https://www.lendi.com.au/inspire/category/life-at-lendi/

About the role:

We’re building something new - a modern property media house that gives home buyers a real voice in Australia’s biggest conversation: property.

We need a Senior Content & Publishing Lead to shape that voice. Someone who can turn headlines, housing trends, broker insights, and buyer pain points into stories that cut through the noise.

You’ll help lead the creation of a newsroom style content engine across Aussie and Lendi. Your remit: shape our editorial perspective, spot stories early, and bring them to life across articles, advice hub content, campaigns, landing pages, newsletters, social, and more.

You’ll mentor a small onshore/offshore team, collaborate with creative and brand, and turn broker and buyer agent insights into content that helps people navigate the property market – giving buyers a much needed voice in an often one sided industry.

You get to leverage two massive brands, real customer data, and thousands of brokers who speak to buyers every day.

This role sits in Sydney as a hybrid role (two days in office, three remote).

What You’ll Do

• Lead the editorial rhythm, identifying stories, trends, and angles that give buyers clarity, confidence, and an unbiased view of the property market.
• Write and edit high-quality content across long-form articles, consumer explainers, landing pages, CRM, campaign scripts, social captions, and property news updates.
• Build and manage a rolling content calendar across both brands, balancing brand moments, seasonal trends, and always-on buyer needs.
• Embed SEO and AI Optimisation (AIO) best practice, shaping content plans that win organic visibility and AI summaries without sacrificing authenticity.
• Translate broker insights, customer questions, and market data into clear, human content that empowers buyers at every stage of their journey.
• Partner closely with Brand, Creative, PR, Performance, Product, and Distribution teams to ensure every piece of content ladders up to the broader media house strategy.
• Leverage AI and LLMs to increase output speed and experimentation while maintaining strong editorial quality, tone, and judgement — keeping humans in the loop.
• Maintain a sharp, consistent voice across Aussie and Lendi — professional but human, authoritative but accessible.
• Review and uplift content from offshore writers, providing clear briefs, guidance, and editorial structure.
• Establish strong content governance, ensuring pages remain accurate, up-to-date, and optimised over time.

What You’ll Bring

• 7+ years writing, editing, or producing content in a newsroom, publisher, property portal, in finance, or editorial-led environment.
• A strong journalistic or editorial background - you know how to find angles, craft narratives, and write headlines that land.
• Experienced at integrating organic search insights to create content and copy that ranks and is visible across traditional search and LLMs.
• Experience managing writers or freelancers - you set clear expectations and lift the quality of everything around you.
• Comfort using AI/LLMs to scale production, test variations, and run faster - without losing human craft.
• Exceptional communication skills and the ability to collaborate across brand, creative, product, and distribution teams.
• Strong editorial judgement - you know what buyers care about (and what they don’t).
• A calm, organised approach to managing multiple content streams with competing deadlines.

Nice to haves:

• Experience in property (buying, selling or content), mortgages, finance. 
• Exposure to CMS platforms
• Comfort briefing and managing small video or social content deliverables.

Lendi Group teams operate across Australia and the Philippines. We’re committed to creating a new era of seamless connection in property finance by changing the way Australians experience property lending, for good.

A few of the benefits that our people rave about include:

• A vibrant, relaxed, yet professional culture
• Holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work
• Generous Paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers
• An additional week’s Loyalty Leave each year after reaching 3 years of service
• Wellness initiatives with a strong focus on psychological safety
• Social groups such as our industry-leading Women in Technology group.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

Feeling like you don’t meet all the skills listed? That’s ok; we are always on the lookout for different skills, experience, and qualities and so we’d still like to hear from you.

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