Content Production Lead
HMGroup
Posted: December 22, 2025
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Quick Summary
Content Production Lead is responsible for planning and coordinating content for various media and store communications, including paid media and store activities.
Required Skills
Job Description
WHAT YOU’LL DO  
As a Content Production Lead, you are responsible for.  
Content Planning: 
• Align with the daily customer communications plan to anticipate asset needs for paid media and store communications. 
• Stay informed on global media formats and store communication guidelines. 
• Collaborate with the Media team and agencies to support paid media, store activities, brand activations, and store openings and projects. 
Content coordination – Paid Media: 
• Brief and coordinate media asset needs with the local media agency, regional production hub, and local content/editorial teams. 
• Act as the main point of contact for the media agency regarding ad formats and asset delivery. 
• Collaborate closely with Global Brand Marketing and Business Units to ensure full understanding of paid media campaign requirements. 
Content coordination – Store communications: 
• Understand global store communication strategies, guidelines, and placements for printed materials and digital screens. 
• Brief and coordinate POS asset needs with the regional production hub, NCG team, and local content/editorial teams. 
• Communicate POS plans and quantities to the Store Visual team for ordering and execution. 
• Share local digital screen content needs with the regional production team. 
• Gather feedback from stores and the Visual team on in-store communication materials and asset allocation and share insights with relevant stakeholders 
WHO YOU’LL WORK WITH  
Reporting into the Marketing & Communications Manager, the Content Production Lead will collaborate closely with various stakeholders across the organization, including the Media team, Visual Function, Merchandising, E-comm, Area Teams, as well as Regional and Global teams. This role manages a team of two including the Content Co-ordinator and Copywriter.  
WHO YOU ARE  
We are looking for people who are...
• An expert in paid media formats and assets across OOH, OLV, Display, Social, Print, and more. 
• Structured, organized, and efficient in managing multiple stakeholders and deadlines. 
• A confident communicator with strong presentation and interpersonal skills. 
• A subject matter expert with experience in brand, local area marketing and activations. 
We are looking for people with…  
• 5–7 years of experience in marketing, with a focus on the areas above. 
• Previous experience in content production within fashion retail and/or a creative agency. 
• A solid understanding of printed formats and in-store communication in retail environments. 
• Strong knowledge of the local media landscape and how media agencies operate. 
• Experience with budget management  
• Experience with managing a team 
WHO WE ARE  
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.  
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.  
WHY YOU’LL LOVE WORKING HERE  
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.  
• We offer flexible working arrangements with the option to WFH 2 days a week. Subject to business needs  
• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories  
• We are an inclusive company where you are encouraged to be yourself at work  
JOIN US  
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.  
Take the next step in your career together with us. The journey starts here.  
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.