Content Marketing Strategist

Does shaping how our product is discovered across AI-powered search engines and high-intent organic journeys excite you? Do you love taking a brief and turning it into high-performing content?

If so, Jobber might be the place for you. We are looking for a Content Marketing Strategist to join our Organic Search team.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

The Team:

As part of the Marketing Department, the Organic Search team develops, manages, and optimizes integrated campaigns that drive leads for our self-serve and sales-assisted funnels. As a key member of the team, you will work cross-functionally to attract inbound traffic, capture demand across all stages of the funnel, and ensure Jobber’s content is discoverable through both traditional and AI-powered search experiences.

The Role:

Reporting to the Manager of Organic Search (SEO and AI Search), the Content Marketing Strategist executes high-quality, conversion-focused content to improve Jobber's authority, visibility, and brand presence. You will plan, create, and optimize content that drives traffic, impressions, engagement, and conversions across articles, free tools, product pages, and industry pages. This role blends editorial judgment with search expertise, particularly within emerging AI-driven discovery surfaces.

This position is ideal for someone who loves working at the intersection of content strategy, generative search, and organic performance.

 
The Content Marketing Strategist will:

• Shape Content Strategy Across Search Engines and LLM Discovery

• Execute content from SEO briefs at high quality with minimal rounds of revision. Understand SEO and CRO requirements and implications from briefs, and translate them into finished content.

Build and maintain content clusters that reinforce topic authority and support pillar assets.

Support contributed content, backlink initiatives, and co-marketing programs to strengthen authority and reach.

Identify new inbound content opportunities based on audience needs and emerging trends.

Monitor generative search trends across platforms like Google SGE, ChatGPT, and Perplexity to identify new opportunities.

• Work Cross-Functionally to Plan and Execute Content

• Partner with Product Marketing, Web, Brand, and Design teams to understand business goals, positioning, and technical requirements that shape each content piece.

• Translate stakeholder input and brand guidelines into content that balances SEO requirements with conversion goals and user experience.

• Collaborate on free tools, comparison pages, feature pages, and other bottom-of-funnel assets that drive both traffic and qualified leads.

• Give feedback to stakeholders about what messaging and positioning will resonate in search and with your target audiences.

To be successful, you will need:

• Demonstrated experience taking SEO/AI Search briefs or specifications and producing high-quality, conversion-focused content in a B2B/SaaS context

• Strong understanding of search behaviour and how content surfaces in both AI-powered and traditional search channels.

• Proven ability to write clear, engaging content and copyaligned with user intent, performance goals, and brand standards.

• Proven ability to work effectively across teams, including Product Marketing, Competitive Intelligence, Web, and Design.

• Familiarity with Google Search Console and keyword tools such as AHREFs or SEMrush

• A systems mindset: you understand process, dependencies, and the steps required to execute consistently. You can work through a defined workflow and not skip steps.

Location:

We believe great collaboration is intentional, and sometimes that means coming together in person to build, brainstorm, and connect. To support this, the role is open to candidates based in one of our hub cities: Edmonton, Toronto, Vancouver, or Kitchener-Waterloo.

Compensation:

At Jobber, we believe that compensation should be transparent, fair, and reflective of your experience and growth. This role has a minimum annual salary of $71,400, a midpoint of $84,000, and a maximum salary of $96,600, designed to show the progression from learning the ropes to truly excelling.

We design our compensation to reflect each new hire’s skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long-term impact, with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual’s current capabilities and their opportunity for future growth.

Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You’ll have access to a dedicated talent development program that includes career coaching and opportunities for career development.

We believe in transparency and open conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process!

What you can expect from Jobber:

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, matching in RRSP, TFSA or FHSA, and stock options.

• A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential.

• A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet.

• To work with a group of people who are humble, supportive, and give a sh*t about our customers.

We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

A bit more about us:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!