Content Marketing Strategist

Summary

As a Content Marketing Strategist, you are the leader of your accounts. You’re adept at developing, selling in, managing, and evaluating content marketing campaigns and ongoing activity for a number of clients, with whom you will build strong relationships and trust. 

You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years’ experience agency side, with some experience in PR or content as well as a good understanding of SEO and social media platform operations.

Key responsibilities 

Onboarding clients into PR & content, making budget and KPI recommendations and roadmap creation

Manage the client accounts plan for our content campaigns and reactive PR service

Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients

Created detailed reports on search performance and work externally, proving ROI to clients

Communicate directly on calls and via other comms with our clients, keeping them informed, educated and excited

Ask killer questions to know the brief inside out and set KPIs for the PR, social & content teams

Report on PR, social & content performance internally to the VP of Content Marketing 

Work to improve client performance and deliver regular high-quality results for brand, SEO, PR and social (whatever the KPI)

Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach 

Train, supervise, direct and sign off campaign execution angles, and releases for your accounts, providing feedback to help execs perform better each time

Pulling your account team together to dream up, design, develop and deliver campaigns

Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients

Own reactive campaign ideation and strategy, providing creative ideas to land our clients into current news moments

Understand how we can deliver bigger than just links

Content Marketing Skills 

Be able to craft stories that generate interest from multiple areas from PR to social 

Understand industry analysis and know trends in PR & wider popular culture - creating thought leadership to market the agency

Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns

Writing press releases

Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns

Ensure our PR sell-in tactics are successful

Understand what stories and content the press like to cover

Be aware of what competitors are doing to land links and media placements

Spot opportunities to deliver above and beyond the link target or spot new hooks

Make it your mission to help support the execs to turn around struggling campaigns 

INTERNAL RESPONSIBILITIES

Working on new business for the agency and running pitches to drive revenue

Drive agency culture through your everyday work and engagement with others in the team

Support the wider team in training junior team members

Contribute to creating and improving operational processes within the PR & social team

Line manage junior team members where required

Contribute to agency and campaign marketing

WHAT WE CAN OFFER YOU

A salary of $75-85K depending on experience

A generous vacation allowance + public holidays

Vacation loyalty program

Work from anywhere for up to 1 month

Your Birthday off

Christmas and New Year office shut down

Access to health care cover

Company 401(k) program

Enhanced maternity and paternity leave program

Flexible and hybrid working

Bucket list scheme - an opportunity to experience a life dream!

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EQUAL OPPORTUNITIES

At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.