Content Marketing

Who We Are

Zefir is Europe's fastest-growing AI Real Estate Marketplace. We're transforming how homes are bought and sold, enabling transactions twice as fast as traditional methods. In just 2 years, we've achieved over €1 billion in Gross Merchandise Volume (GMV).

Backed by over €50 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners.

The Role

At Zefir, content is not decorative, it is a business lever.

The Content Marketing role sits at the heart of our strategy: turning complex topics (real estate, data, product, market insights) into clear, actionable, and high-impact content that drives both B2C and B2B growth. This role is designed for someone who loves to produce, test, iterate, and measure. Someone who understands that content can serve both brand awareness and conversion, both brand equity and performance. You will work across the entire funnel, activation, nurturing, acquisition, and sales enablement in close collaboration with the Brand, Growth, Product, and Sales teams.

Key Responsibilities

1. Performance-Driven & Activation Content

Create high-impact content for:

• Activation campaigns (emails, landing pages, ads)

• Webinars and events (scripts, materials, follow-ups)

• White papers, guides, and studies

• High-value articles (SEO and conversion-focused)

You will also:

• Adapt messaging to different audiences: sellers, buyers, agents, and B2B partners

• Turn ideas, insights, or product topics into actionable content quickly

2. B2C & B2B Content Creation

• Produce educational and inspiring content for a broad audience

• Create more expert-level content for B2B stakeholders (agents, partners, real estate professionals)

• Understand the business objectives behind each initiative (lead generation, activation, conversion, retention)

3. Activation & Distribution

Work closely with the Growth team to:

• Adapt content into activation-ready formats (ads, emails, social, landing pages)

• Optimize messaging for each channel

• Contribute to the structuring of full campaigns (message → format → distribution)

4. Test-and-Learn & Performance Culture

• Test different angles, formats, and messaging approaches

• Track content performance (engagement, CTR, leads, conversions)

• Iterate quickly: scale what works, stop what doesn’t

What We’re Looking For

Hard Skills

• Excellent writing skills (clear, structured, impactful)

• Comfortable across multiple formats: articles, scripts, emails, ads, webinars

• Strong understanding of marketing fundamentals and funnel dynamics

• Data-aware mindset (able to interpret performance without being an analyst)

• Ability to produce quickly, efficiently, and with high quality

Soft Skills

• Impact-driven, not ego-driven

• Comfortable in a fast-moving, demanding environment

• Curious, autonomous, and well-structured

• Able to challenge a brief and propose stronger ideas

• Comfortable operating between strategy and execution

Hiring Process

1. Introductory call (30 min)

A conversation about your background and motivations with Constance Caillaud, Growth Lead.

2. Written questions

A short written exercise to better understand your thinking and assess your approach to a concrete content challenge.

3. On-site interview (≈2 hours)

A deep dive into your skills and vision for the role, followed by a meeting with one of Zefir’s founders.

4. Reference checks & final offer

Final feedback, reference calls, and if there’s a strong mutual fit an offer to join Zefir.

Benefits

• Competitive salary: You can run your own simulation with our salary calculator.

• BSPCE (Stock Options): Available for everyone, with monthly vesting after year one, over a 4-year period.

• Healthcare plan: Full coverage with Alan for team members, their partners, and children.

• Office in Le Peletier, Paris (9th arrondissement): With flexible remote work options.

• Swile meal card: €11 per worked day.

• Swile mobility card: €42/month to support sustainable transportation (metro, carpooling, biking…).

• Team events: Monthly Mixers to connect and share good times, and quarterly All Hands to celebrate wins across the company.

Our Operating Principles

🏔️ Steep Mountains Are Steep: Setting ambitious goals and working hard to achieve them.

🌊 Ride Reality: Actively seeking challenges and thriving by adapting flexibly to changes.

🏀 Play for the Front of the Jersey: Prioritizing team success over individual recognition.

Application & Process

We welcome applications from anyone, regardless of background, gender, sexual orientation, religion, age, or experience. Our team values authenticity and diverse perspectives.

For all roles, our interview process emphasizes hands-on exercises, case studies, or discussions about specific examples of your previous work. We ensure objectives and expectations are clearly communicated at every step.