Content Marketing Manager & Strategist

Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems so they can focus on what’s important – their core business.

Help us help keep people safe and businesses working efficiently. Named as one of Built In Colorado’s Best Places to Work for six years in a row, KPA is made up of talented individuals working together for the greater good. We’re here to help our clients build safe, thriving organizations, and we’re looking for people with a common goal to help us do it.

Position Description:

KPA’s Marketing Communications team needs a hands-on Content Marketing Manager to serve as our content production engine and quality leader. This role balances hands-on content creation with content quality oversight, operations, and cross-functional coordination.
You'll produce high-quality written content yourself while also serving as the content quality gatekeeper—reviewing all marketing content for brand consistency, providing editorial guidance to team members, and orchestrating content workflows across Demand Generation, Product Marketing, and the Marketing Communications teams. You'll ensure consistent brand voice and messaging across all marketing channels, whether content is created by you, team members, freelancers, or produced with the support of content tools.

Primary Objectives::
• Increase content production that support Sales, Demand Generation Marketing, and Product Marketing with high-quality, persuasive content across multiple channels and formats
• Establish and maintain content quality standards across all marketing content (own-produced and team-generated)
• Improve conversion rates by 20-35% through strategic messaging and compelling copy
• Enable consistent thought leadership and content production
• Build scalable content workflows that maintain brand excellence while increasing velocity

Responsibilities::
• Marketing Assets & Collateral Development: Create comprehensive marketing materials including eBooks, scripts, blog posts, case studies and success stories, checklists, guides, brochures, and data sheets that support the buyer's journey across all funnel stages. Create content that addresses industry trends, regulatory changes, and best practices while driving traffic, engagement, and conversion rates. Develop comprehensive guides and educational content that showcase expertise and build trust with target audiences.
• Content Strategy: Manage editorial calendar and content production workflows to ensure timely delivery of marketing assets across campaigns and initiatives. Build scalable content processes and workflows to support increased production demands. Work across team functions of Demand Generation, Product Marketing, Digital Marketing, collaborating on content needs, editorial planning, and campaign messaging alignment.
• Content Quality: Serve as primary content reviewer for all Marketing Communications content—whether created by team members, freelancers, or other contributors. Review content for brand voice consistency, messaging accuracy, grammar, and strategic alignment to maintain content quality standards and brand voice guidelines across formats and channels.

Requirements::
• A minimum of 6-8 years of B2B content marketing, copywriting, or editorial experience with demonstrated progression to content leadership
• Proven track record producing high-volume, high-quality marketing assets and thought leadership content
• Experience reviewing, editing, and improving others' content—editorial judgment and coaching ability
• Experience managing editorial calendars, content workflows, and quality standards
• Portfolio demonstrating strategic thinking, strong writing across channels, and editorial refinement skills
• Proficiency with content development, productivity and reporting tools and experience in WordPress, Salesforce, Marketo, JasperAI, ClickUp, Adobe InDesign, and more.

Success Criteria::
• Exceptional writing, editing, and content judgment across long-form and short-form content
• Editorial leadership: Ability to review diverse content types, provide constructive feedback, and maintain quality standards
• Deep understanding of B2B buyer psychology and pain-point-driven messaging
• Strong interviewing skills for customer stories and SME collaboration
• Ability to translate complex technical concepts into clear, compelling copy
• Cross-functional collaboration: Work effectively across multiple stakeholders with competing priorities and maintain productive relationships
• Project management skills to juggle multiple deadlines, reviews, and content streams
• Data-informed decision making: use analytics to optimize content performance
• Content operations mindset: Can build scalable processes, workflows, and documentation for high-volume production
• Proficiency with content creation tools and technologies to enhance efficiency

Compensation::
• Annual Base Salary Range of 85k-105k
• Annual Bonus Opportunity of 10%

Don’t meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.

As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.

About KPA

Founded in 1986, KPA is a leading provider of Environment, Health & Safety (EHS), and Workforce Compliance software and consulting services. KPA solutions help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of KPA's software, consulting services, and award-winning training content helps organizations minimize risk so they can focus on what's important—their core business.

We are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values – Integrity, Helpful, Excellence, Agile, Respectful, and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve.

KPA, with headquarters in Colorado and teammates throughout the United Sates, is recognized as one of Colorado's Best Places to Work to Work by Built In Colorado for 2025, making the list six years running.

KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

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