Content Marketing Manager

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field.

Siro is redefining how field sales teams learn, perform, and win.

We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.

Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners.

Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use.

Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber.

We’re building the future of human-AI collaboration in sales — and we’re just getting started.

We're looking for a storyteller who can turn conversation intelligence into content people actually want to engage with. You'll mine our unique sales conversation data to surface insights that change how people think about in-person selling—then package those insights across every format that makes sense, from deep-dive articles to snackable social content.

This role owns our entire content engine: strategy, creation, distribution, and measurement. You'll know when a data point deserves a 2,000-word analysis versus a punchy LinkedIn carousel versus a 60-second video. You'll work closely with our data team to uncover patterns worth sharing, then translate those findings into narratives that build Siro's reputation as the authority on what actually works in field sales.

Content creation and strategy

• Develop and execute our content roadmap across multiple formats: blog, video, case studies, tools/templates, interactive demos, and insights reports

• Partner with our data team to surface compelling stories from conversation intelligence and transform them into thought leadership

• Measure content impact and prioritize based on what drives brand awareness, traffic, and pipeline

• Collaborate with growth on campaign-specific content and use AI strategically to improve efficiency while maintaining quality

Social media and distribution

• Own our social presence and calendar across channels—define what stories get told where and how

• Build distribution and repurposing strategies from the moment you build the content roadmap

• Define and evolve our brand voice to sound distinct in a sea of generic B2B content

Process and team building

• Establish content workflows, production processes, and modern tooling

• Hire and manage contractors and agencies to scale content production

• Serve as primary editor across teams, managing requests and ghostwriting with subject matter experts

Requirements

• 6–8+ years in content marketing, ideally at B2B SaaS companies

• A writer and editor at heart with a track record of building content programs that move the needle

• Someone who can speak equally well to field sales reps and Fortune 50 executives

• Experience managing content roadmaps, editorial calendars, and cross-functional content requests

• Comfort with modern content tools, AI-assisted workflows, and multiple content formats

• Knowledge of SEO, content distribution, and how to stretch one great idea across channels

• Experience hiring and managing contractors and agencies

• Clear communicator who thrives in fast-moving, cross-functional environments

Why join Siro as a Content Marketer?

• Our customers work in industries like automotive and home services—there's zero excuse for boring content

• High visibility role partnering directly with leadership across the company

• Low ego, highly collaborative, mission-driven team

• Strong support for professional development and leadership growth

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.