Content Marketing Lead

We are looking for a Content Marketing Lead to own how Intellect tells its story across markets, channels, and audiences.

This role is responsible for developing and executing a content strategy that strengthens Intellect’s position as a global leader in workplace mental health. You will shape narratives that resonate with HR leaders, C-suite executives, partners, and employees — translating complex mental health and product insights into compelling content that builds trust, drives demand, and supports enterprise growth.

You will work closely with Brand, Product Marketing, PR, Client Success, and Commercial teams to ensure content supports the full buyer journey — from thought leadership and awareness to enterprise deal support and client engagement.

This role is ideal for someone who combines strong storytelling instincts with strategic thinking and operational discipline, and who thrives in a fast-paced environment where priorities evolve and global scale is the goal.

What You’ll Do

Content Strategy & Editorial Leadership

• Own and execute Intellect’s global content strategy across key channels, including blog, reports, whitepapers, webinars, newsletters, and social media.
• Develop editorial themes and content pillars aligned with Intellect’s brand positioning, product priorities, and enterprise GTM strategy.
• Ensure content consistently reflects Intellect’s voice as a credible, evidence-based leader in workplace mental health.

Thought Leadership & Narrative Development

• Translate industry insights, research, and product developments into compelling narratives for HR leaders, C-suite executives, and partners.
• Develop flagship thought leadership content such as industry reports, executive insights, and mental health trend pieces.
• Partner with internal experts, clinicians, and leadership to shape credible, differentiated perspectives on mental health and workplace wellbeing.

Demand Generation & Sales Enablement

• Develop content that supports enterprise pipeline generation, including case studies, solution briefs, and campaign assets.
• Partner with Commercial and Partnerships teams to build content that supports enterprise conversations, RFPs, and key account engagement.
• Ensure content supports both top-of-funnel awareness and mid-funnel enterprise education.

Content Distribution & Performance

• Own distribution strategies across owned and partner channels to maximise reach and engagement.
• Work with the CRM team to ensure content supports engagement campaigns and member education.
• Track and analyse content performance, using insights to refine strategy and prioritisation.

Requirements:
Who You Are

• 5–7 years of experience in content marketing, editorial strategy, or thought leadership, ideally in B2B SaaS, healthcare, HR tech, or employee benefits.
• A strong storyteller who can translate complex topics into clear, engaging, and credible narratives.
• Comfortable developing both strategic content frameworks and hands-on execution.
• Experience creating content that supports enterprise sales cycles and thought leadership positioning.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience working cross-functionally with product, commercial, and marketing teams.
• Analytical and performance-driven, with the ability to use insights to inform content decisions.
• Strong storytelling and messaging skills — able to translate complex products into simple, compelling narratives
• Strong project management and execution discipline, even when processes are still evolving
• Analytical and insight-driven, with the ability to use data to inform decisions

Nice to Have

• Experience in mental health, healthcare, insurance, or employee benefits
• Experience building thought leadership for global or multi-market organisations.
• Experience producing research reports, executive insights, or industry trend pieces.
• Familiarity with content analytics, SEO, and distribution strategies.

Location

Open to candidates based in Malaysia (hybrid) or the Philippines (remote)

Benefits:
Why You’ll Love Working With Us:

• Global company – work in a diverse environment with people from nearly 20 countries
• Generous leave policy – time off to rest and recharge
• Christmas week off – company-wide break during Christmas, separate from annual leave
• Birthday leave – enjoy a day off on your birthday
• Quarterly mental health days – one day off every quarter to focus on your wellbeing
• Flexible work arrangements – work in a way that suits your lifestyle and goals
• Work-life balance – a culture that values personal time and long-term wellness
• Medical coverage – comprehensive insurance for peace of mind
• Performance bonus – high performance is recognised and rewarded
• Development budget - annual allowance to support your professional development
• Mental health support – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care
• Socials and communities – regular non-work events/activities to connect and have fun together