Content Marketing Architect

This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip’s cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, and Israel. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage’s Top Workplaces USA, and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work.”

About You:

You’re part strategist, part technologist, and part storyteller. You know how to design content systems that scale, but you also love to write. You’re just as comfortable drafting a thought leadership article or scripting a video as you are designing metadata schemas or testing a new publishing workflow.

You bring both a journalist’s eye and an engineer’s mindset to your work. You care deeply about clarity, structure, and voice, and you thrive on making content discoverable, reusable, and impactful. Whether it’s writing a case study or building an automated workflow, you ask: what’s the story, and how can we make it scale?

What skills do I need?

• Editorial Expertise: A strong writing portfolio across formats, with the ability to translate complex topics into engaging, accessible content.

• Systems Thinking: Experience building content models, metadata frameworks, or structured content systems.

• SEO + AI Awareness: Working knowledge of SEO, AI/ML, and how structured content supports search, personalization, and generative AI ecosystems.

• Cross-Functional Collaboration: Ability to partner with SMEs, marketers, designers, and engineers to create both stories and systems.

• Creative + Analytical Energy: A mix of editorial judgment and technical curiosity, always looking for new ways to optimize, automate, and elevate.

Key Responsibilities:

• Write and Edit Content: Draft blogs, case studies, white papers, customer stories, video scripts, and other editorial formats that advance Tulip’s brand and thought leadership.

• Architect Content Systems: Design modular content models, metadata schemas, and workflows that enable scalable, omnichannel publishing.

• Automate Workflows: Build intelligent systems that automate tagging, QA, and refresh cycles, freeing time for high-impact writing.

• Optimize for AI and Search: Ensure Tulip’s content is structured and discoverable across Google AI Overviews, generative engines, and traditional search engines.

• Embed Proprietary Value: Integrate customer insights, data, and unique perspectives into content pipelines to create assets that can’t be replicated.

• Support Integrated Campaigns: Collaborate with demand gen, product marketing, and corporate marketing to create content that drives engagement across the funnel.

• Measure and Improve: Track not just content performance but also system efficiency, throughput, cycle time, and refresh velocity.

• Hone Tulip’s Voice: Be a steward of our brand voice, ensuring clarity, consistency, and quality across every piece of content.

Key Collaborators:

• Content Marketing

• Demand Generation

• Digital Marketing

• Product Marketing

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture

• Company equity

• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)

• Flexible work schedule and unlimited vacation policy

• Virtual company events and happy hours

• Fitness subsidies

• An inclusive, dog-friendly office with diverse and inspiring colleagues

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $100,000 - $130,000 per year.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.