Content Manager North America

About Sadie
Sadie is transforming how restaurants communicate with guests using AI powered voice technology. Our platform answers inbound calls 24-7, manages reservations and orders, captures upsell opportunities, and integrates with leading restaurant and POS systems across North America and Europe.

About the Role
We are hiring a Content Manager to own content strategy, lifecycle programs, and campaign execution for our restaurant vertical. You are passionate about creating engaging content and have strong HubSpot experience to track that content’s success. This role is responsible for translating Sadie’s value into segmented, high impact content and campaigns that resonate with restaurant operators, multi locationgroups, and enterprise brands.

You will report directly with the Head of Marketing, graphic designer, and external PPC partner. Your work will directly influence lead quality, engagement, and pipeline through strong HubSpot segmentation, list building, and lifecycle execution.

This is a hands-on role with ownership across content, campaigns, and marketing automation.

What You Will Do

Content strategy and creation

Own content creation across the full funnel including blogs, case studies, landing pages, email sequences, sales collateral, webinars, and customer stories.
Develop restaurant specific messaging tailored to independent operators, regional groups, and enterprise restaurant brands.
Turn complex AI and operational technology concepts into clear, practical value for restaurant teams.
Partner with design to ensure content is visually polished and campaign ready.

Lifecycle marketing and HubSpot ownership
Own HubSpot segmentation, list building, and audience strategy by restaurant type, size, role, and lifecycle stage.
Build and optimize workflows including nurtures, re-engagement programs, lead scoring, routing, and sales follow up.
Maintain clean, scalable lists to support campaigns, sales enablement, and accurate reporting.

Continuously test subject lines, messaging, and cadence to improve engagement and conversion.

Campaign execution and optimization
Plan and execute campaigns for product launches, restaurant focused webinars, events, and demand generation programs.
Own campaign setup end to end including lists, emails, landing pages, forms, and follow ups.
Track and report on performance across email, landing pages, and mid funnel programs with a focus on lead quality and pipeline contribution.

Market and customer insight
Gather insights from Sales conversations, demos, and customer feedback to inform content and segmentation strategy.
Conduct lightweight competitive and market research within the restaurant technology space.
Proactively identify content gaps and campaign opportunities tied to revenue goals.

What We Are Looking For
3 to 5 years of experience in content marketing, lifecycle marketing, or demand generation, ideally in B2B SaaS.

Strong writing and messaging skills with an understanding of restaurant operations or frontline hospitality challenges.
Hands on experience with HubSpot, especially segmentation, list building, workflows, and lifecycle management.
Ability to work cross functionally with Sales, design, and external partners.
Highly organized, proactive, and comfortable managing multiple campaigns in a fast paced startup environment.
Experience with webinars, events, or account based programs is a plus.
Bonus experience in restaurant tech, hospitality, or vertical SaaS.

Why You Will Love Working at Sadie
You will join a fast growing AI company reshaping how restaurants operate.
You will own a core revenue lever through content, lifecycle, and segmentation strategy.
High visibility and impact across our restaurant go to market motion.
Clear growth paths toward Senior Content Manager, Lifecycle Lead, or Demand --Generation roles.
Flexible hybrid environment and opportunities to attend major restaurant industry events.

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