Content Manager

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s Start with The Role:

The Content Manager will plan and execute the brand’s content strategy throughout its various online and offline touchpoints, acting as a liaison with publishers, agencies and third parties and supporting all relevant communications of the local and international marketing teams.

This role is focused on a range of content-driven activities, with specific emphasis on optimizing the customer’s journey and its alignment across our communication channels, as well as ensuring the successful localization and contributing to the successful fulfillment of all content-related requirements throughout the organization. This role is highly creative, operational and collaborative, sitting at the intersection of content, CRM, creative production, and stakeholder management

As a Content Manager, you will:

• Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery;

• Utilize all applicable content formats to share a unique content experience to members and partners;

• Provide writing, editing and proofreading support for ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects;

• Contact external partners (journalists, bloggers, influencers, etc.) with content distribution requests;

• Establish and develop good relationships with external partners;

• Monitor and report on published content;

• Work with local and International Marketing and Product teams;

• Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;

• Data/info mining for rich/interactive content creation (stats/infographics, videos, trivia);

• Monitor competition;

• Act proactively on new ideas on content formats and distribution.

What you'll bring:

• Degree in Marketing / Communications / Media or other relevant fields;

• Excellent command of English and Spanish;

• Min. 3 years of agency/marketing experience;

• Ideally, have a background in sports betting content creation and/or experience in sports/online sports editorial;

• Desirable experience in CRM tasks and platforms (Optimove or similar)

• Strong understanding of digital/online technology and its application;

• Experience in content management systems (CMS) and SEO practices;

• Adeptness in working in a fast-paced environment;

• Self-motivated, flexible and a team-player.

Kaizen Gaming Perks

• 🕑 Hybrid way of working

• 🏃 A buddy will support you with your onboarding

• 💸 Competitive pay and bonus scheme

• 👩‍⚕️ Private health insurance for you and your family

• 💰 Monthly meal allowance

• ⭐Developmental 360° feedback framework

• 📚 Unlimited access to Udemy & continuous training

• 👨‍👩‍👧‍👦 Family Support

• #LI-Hybrid

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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.