Content Manager, B2B Marketing – Cash App Commerce

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

We're looking for a powerful pitch creator and storyteller who can bring to life the value of our retail payments and marketing solutions to attract, engage, convert, and retain merchant partners. You'll help enable our sales teams with content that supports every stage of the funnel—from scalable awareness-driving materials to high-impact conversion and retention content.

You will own the development and refinement of our commerce sales pitch system by continuously enhancing it with compelling data, UX-forward narratives, and merchant-relevant messaging that maps to funnel goals.

You'll collaborate with marketing, analytics, and sales stakeholders to transform product capabilities into merchant-centric messaging and equip reps with materials that land with clarity and confidence.

You Will

• Develop scalable, high-visibility content to improve asset discoverability for merchant acquisition campaigns (e.g., pitch starters, product intro decks, modular elevator pitches).

• Partner with demand gen and product marketing to shape messaging that reflects current brand voice and aligns to merchant motivations.

• Lead regular narrative updates to foundational and advanced sales marketing materials (best practices guides, email sequences, QBR templates, objection-handling one-sheets) to communicate product differentiation and deepen understanding.

• Apply an editorial and analytical mindset to craft mid-funnel content that resonates with retail decision-makers, rooted in competitive benchmarks and merchant needs.

• Enable sales teams with tailored pitch assets that support competitive positioning and deal progression—including decks, UX/UI mocks, and storytelling tailored to lighthouse opportunities. Ensure new content enhances our modular content library, maintaining consistency while providing flexibility for use across verticals and sales motions.

• Build retention-driven content that elevates post-sale storytelling to highlight merchant impact, product ROI, and adoption use cases.

• Maintain core materials quarterly to reflect latest earnings results, product updates, and competitive shifts.

• Own the virtual room during enablement sessions—delivering engaging, inspirational walkthroughs of key narratives for sales and account teams.

• Proactively gather insights across product, data science, and campaign teams to feed a steady content loop that evolves with business goals and merchant outcomes.

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You Have

• 5+ years of experience supporting sales or account management teams with pitch or go-to-market materials in fintech, SaaS, or mar/ad-tech environments.

• Impeccable attention to detail and design aesthetic, with strong experience building presentations and UX/UI visual narratives.

• Experience servicing or supporting Top 100 North American retail brands is a plus.

• Proficiency in Adobe Creative Cloud and Figma strongly preferred.

• Ability to think strategically while executing swiftly, with a passion for making content both beautiful and functional.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A:
$135,200—$202,800 USD

Zone B:
$125,800—$188,600 USD

Zone C:
$119,000—$178,400 USD

Zone D:
$108,200—$162,200 USD

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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