Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG)

Position: Content Lead - Viral / Absurdist Formats

Location: Remote (Global)

Employment Type: Full-Time

Type of contract: Independent contractor

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

Role Overview:

We’re hiring someone who understands “brain-rot”, absurdist, fast-attention content across YouTube, TikTok, and Instagram—at both a systems and creative level. This person will own format design, creative direction, and performance across client channels while managing creatives and client relationships.

This is not a posting role. This is a format, people, and a performance ownership role with emphasis on filmmaking, organic storytelling, and platform-tailored virality.

Responsibilities:

• Design and iterate viral content formats optimized per platform (YouTube, TikTok, IG) for retention, CTR, and engagement
• Conceptualize, storyboard, and oversee production with filmmaking and organic storytelling principles
• Translate chaotic internet culture into repeatable, scalable content systems across multiple platforms
• Lead editors, writers, and designers with clear creative direction
• Own content performance and iterate quickly based on analytics (retention, engagement, velocity)
• Manage client communication, feedback loops, and expectations
• Experiment aggressively and kill formats that stop performing
• Ensure speed, quality, and consistency across all outputs

Requirements:

• Proven experience producing viral content across multiple social platforms (YouTube, TikTok, Instagram)
• Strong creative experience in filmmaking, organic content creation, and storytelling
• Deep understanding of hooks, pacing, pattern interrupts, and platform-specific formats
• Ability to engineer repeatable virality, not just hope for luck
• Experience managing creatives and keeping output fast without chaos
• Comfortable defending creative decisions with clients
• Highly organized, decisive, and execution-focused

Nice to Have:

• Experience managing multiple client channels simultaneously
• Familiarity with analytics dashboards across platforms
• Background in short-form content successfully translated to long-form

Success Metrics:

• Increased engagement, retention, and CTR across all managed channels
• Consistent viral performance driven by repeatable formats
• High creative output without quality degradation
• Clients trust the strategy because the results back it up

Who This Is Not For:

• People chasing one-off virality
• Meme curators without execution discipline
• Creators who resist structure, feedback, or accountability