Content & Editorial Specialist (m/f/d)

General Information:
Team Lead: Saman Hashemian (Chief Marketing Manager)
Talent Acquisition: Lara Wellmer (Jr Talent Acquisition Manager)
Contract: Part-time, 3-4 days a week, fixed-term for 1 year
Start Date: 1 May 2026 or earlier
Salary Range: IC L2 46k-55k € (for 100% full-time) + VSOP (one-time, 10% of yearly salary)
Remote Policy: Remote-first culture with offices in Berlin, Hamburg and Potsdam

Your mission:
HelloBetter is a pioneer in the field of digital healthcare. For more than 10 years, we have been developing evidence-based digital health applications for the prevention and treatment of mental health conditions. Our applications cover a variety of areas, including stress management, depression, problematic alcohol use, panic disorder and anxiety, vaginismus, and sleep disorders.
Six of HelloBetter's ten applications are approved as digital health applications. They are available free of charge by prescription to all insured adults in Germany.

For more information about HelloBetter, see our HelloBetter Handbook.

As a Content & Editorial Specialist (m/f/d), your role is to craft clear, warm, and effective communication that is also clinically responsible and psychologically safe. At HelloBetter, we build evidence-based digital mental health programs that help people feel better—and we’re looking for a mid-level Content, Editorial, Social & PR Manager with a psychology or therapy background to strengthen our Marketing team. You’ll work hands-on across channels with strategic guidance from a senior team member on priorities and direction.

Your objectives:
Content & Copywriting (cross-channel) 
You will create and update copy across platforms and initiatives, including:
• Website and homepage copy and landing pages
• Drip campaigns, SMS flows and WhatsApp communication
• Copy checks for all B2C initiatives
• Editorial work

Social media
This role is very hands-on in execution; strategy is largely defined together with the team:• Cross-channel alignment with Content/CRM/PR
• Asset and caption creation; coordinating reviews with therapists
• Publishing, reporting and ongoing optimisation

PR coordination and content production
You’ll support and help run key PR processes:
• Pitch ideas and coordination plus psychological reviews
• Taking over selected PR interviews (depending on experience)
• LinkedIn PR strategy for internal stakeholders: briefing, project management, and asset/copy support

Support in areas like: Partner and Influencer Collaborations (insurance marketing), Newsletter coordination, Editorial processes and article & content creation.

Your profile:
Must Haves• A psychology or therapy background (e.g., M.Sc. Psychology, psychotherapist training/qualification, or comparable) 
• A strong sense for responsible mental health communication
• Solid experience in content marketing, copywriting and/or social media (mid-level; you can manage day-to-day delivery confidently)
• Excellent writing and editing skills in German (our primary language) and English for collaboration
• Strong quality standards: you know how to avoid overpromising, keep claims clean, and create content that is safe and stigma-sensitive
• A structured, proactive working style and confidence working with multiple stakeholders

Nice To Haves• Experience in digital health, DiGA, regulated environments or clinical review processes
• CRM/lifecycle marketing experience (drip, SMS/WhatsApp)
• SEO experience for guide pages
• PR experience or LinkedIn thought-leadership formats
• Producing content with AI-support

Please include a relevant work sample or a link to your social media account to your application so we can get an initial sense of your work.

Why us?:
Meaningfulness • Mental health is a human right: we help thousands of people each month who struggle with depression, stress, insomnia, burnout, and other mental health issues

Research & Evidence• We have a unique product and are at the forefront of research in digital health applications
• The effectiveness of our product is continuously evaluated and efficacy studies have been published in international and high-impact journals since 2014
• Data is of great importance to us and we are transparent about our strategy, goals and results.

Growth• As pioneers in the development of applications for various mental health conditions, we are at the forefront of innovation
• We operate in an extremely exciting and emerging market 
• Annual training budget of 1,000 euros - we place great emphasis on the personal growth of our employees and actively support their development

Remote-First• Remote-first culture - we hire globally, considering a time window of +/- 4.5 hours CET 
• Use of our offices in Berlin and Hamburg if you prefer to work on-site
• Relocation option and support 

Diversity & Inclusion• Fair and equal treatment are the standards of our Anti-Harassment Policy
• Flexible working hours - shape your own day
• Company language English, with a strong emphasis on inclusive language
• Transparent salary bands
• Additional 10 paid leave days for non-birth parents after the birth or adoption of a child

Other Benefits• 28 vacation days + compensation for holidays that fall on weekends
• Tenure based paid time off - up to three additional days
• Permanent employment contract
• Attractive VSOP (Virtual Stock Option Plan) for all employees
• Tax-deductible pension plan with an above-average employer contribution 
• Free or subsidized fitness memberships
• Regular team events

HelloBetter is an equal opportunity employer and encourages applicants of any national origin, gender, sexual orientation, religious background, gender identity, and people with disabilities to applyPrivacy Policy for Applicants

Interview Process:
• Call with the People Team (30 mins)
• Technical Interview with Marie - Senior Marketing & Communication Manager (60 mins) 
• Take-Home Case Study 
• Team Interview with Fee & Annika (30 mins) 
• Founder Interview with Saman - Chief Marketing Manager (15 mins)