Content-Driven Sales Representative

Introduction

America is building again. Bridges, refineries, power plants, data centers, stadiums. If something large is going up in this country, there is a good chance a crane is involved.

Bigge Crane and Rigging has been part of this country’s infrastructure story since 1916. Over that century, we have grown and reinvented ourselves at every major inflection point in the industry, from the machines we operate to the way we run the business. Today we operate the world’s largest bare rental fleet of rough terrain and lattice crawler cranes, with 1,700 machines working across the United States and 2,000 by the end of 2026.

That same forward-looking instinct now extends to how we sell. Social selling is reshaping how industrial companies reach buyers, and Bigge intends to lead that shift within our industry.

Job Overview

This is a new role at Bigge, created deliberately. We are building a sales function designed to meet buyers where they are, on social media, in their feed, before they ever pick up the phone. The person we hire will have a direct hand in shaping what that function becomes.

Bigge’s marketing team is intentionally lean. That means this role carries real weight. You will work directly alongside the marketing manager, have a genuine voice in how the department operates, and see the impact of your work immediately. This is not a role where you wait to be told what to do. It is a role where you help decide what gets done.

You will own the social production process end to end, from concept and filming to editing and posting. You will also own the full sales cycle, from outbound prospecting and lead generation through to closing both inbound and outbound opportunities. This is not a hand-off role. You generate the interest, you work the pipeline, and you close the deal.

Bigge is privately owned and promotes from within. For the right person, the opportunity to grow here is significant.

Responsibilities

Own Bigge’s social production process end to end, including concept, filming, editing, and posting across platforms

Drive sales of new equipment and parts inventory through social media outreach, digital prospecting, and online marketplace platforms

Collaborate with the marketing manager on content direction, sales messaging, and department priorities

Build and manage a prospect pipeline using CRM tools

Execute outbound prospecting via LinkedIn and other platforms to generate and qualify leads, and own the close on every opportunity you create

Manage and close inbound inquiries generated through your content and marketing activity

Travel to equipment locations as needed to support the sales process, capture content, and close deals

Meet defined sales targets tied to equipment and parts revenue

Requirements

Demonstrated video editing skills, particularly for short-form social content

A self-starter who thrives in a lean, fast-moving environment and does not need a lot of hand-holding to produce results

A natural communicator who builds relationships quickly and follows through consistently

Someone who is driven, competitive, and comfortable owning a number

Genuine interest in or passion for the construction, crane, or industrial world

Comfort with social platforms and an instinct for what makes content engage

Willingness to obtain FAA Part 107 Remote Pilot certification within 3 months of hire, fully covered by Bigge

0 to 2 years of formal experience — the right person wins regardless of background

Nice to have: CRM experience, LinkedIn Sales Navigator, cold outreach, personal brand building

Benefits

Competitive pay and a matching 401(k) plan

Vacation, Company Holidays, and Sick Days

Flexible spending accounts/Health Savings Account

Reimbursement plan for the company Bring Your Own Device (BYOD) Policy

To Apply

Submit your resume along with a brief explanation of why this role is the right fit for you at this point in your career. If you have social media profiles you have managed, content you have created, or examples of outreach you are proud of, we would love to see them. These are not required but will strengthen your application.

Bigge provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, military or veteran status.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.