Content Designer & Marketing Specialist

We are seeking a versatile Designer and Marketing Specialist for one of our clients, a technology company looking for someone who can blend visual creativity with strategic content development. This role is perfect for a multifaceted professional who thrives on creating compelling graphics, producing video content, and transforming ideas into engaging assets across multiple channels to drive brand awareness and lead generation.

Position Overview

You'll be responsible for developing visual and written content that supports our client's marketing initiatives and maintains brand cohesion. This role involves managing social media presence, email communications, and digital asset organization while leveraging AI-powered tools to enhance content creation efficiency and impact.

Key Responsibilities

• Develop graphics, templates, videos, and visual materials for digital platforms including websites, social media, email campaigns, and marketing initiatives using design tools like Canva or equivalent platforms

• Produce and edit video content including product demonstrations, explainer videos, webinar highlights, and social media clips, managing captions, transcripts, and distribution

• Oversee and maintain brand guidelines including color palettes, typography, and logo usage to ensure consistent visual identity

• Manage digital asset repositories including templates, frequently asked questions, and co-branded partner resources

• Lead social media content strategy by creating, scheduling, and managing posts across platforms such as LinkedIn and Reddit

• Develop and execute email marketing campaigns including newsletters, partner updates, and promotional communications

• Transform comprehensive content into concise, platform-appropriate formats for social and email distribution

• Track content performance metrics and provide recommendations to enhance audience reach and interaction

• Support the creation of marketing collateral such as blog posts, guides, whitepapers, and customer success stories

• Contribute creative assets to lead generation initiatives including paid advertising, nurture sequences, and webinar campaigns

• Coordinate logistics for webinars and virtual events

• Drive adoption of AI-powered tools to streamline content production and repurposing workflows

Required Qualifications

• 2+ years of hands-on experience in graphic design, video production, and social media content management

• Strong proficiency with design platforms (Canva or similar) and video editing software (Descript, DaVinci Resolve, or comparable tools)

• Demonstrated ability to manage social media content calendars and community engagement, particularly on LinkedIn and Reddit

• Excellent writing capabilities with skill in adapting complex or technical subjects for various formats and target audiences

• Working knowledge of captioning and transcription solutions for video materials

• Solid grasp of brand coherence, visual structure, and digital asset management

• Enthusiasm for exploring and implementing AI-driven tools for content creation, translation, and design enhancement

• Ability to collaborate effectively within small, dynamic cross-functional teams

• Highly organized, creative mindset with strong interpersonal and communication abilities

Preferred Qualifications

• Background in B2B SaaS environments or experience serving managed service provider (MSP) audiences

• Hands-on experience with email marketing platforms such as HubSpot

• Track record of transforming long-form content into bite-sized formats for demand generation purposes

• German language proficiency is a strong plus

This position offers the opportunity to work with an innovative team where your creative contributions will directly impact brand growth and customer engagement.