Content & Demand Generation Manager (B2B SaaS)

Location: Poland/Europe, remote.

Salary: 13k PLN - 16k PLN monthly under a B2B contract (self-employed) or an equivalent under a contract of employment.

Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.
Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1

• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.

• We currently rate at 4.7/5 in both Shopify and G2.

• Our ML team was among the first in the world to launch an AI agent (Lyro) for customer service! 🌍

• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.

• Currently, we hire over 150 fantastic people.

Would you like to see what working with us looks like? Check out our #GrowWithTidio video 🎥👇

About Lyro AI

Lyro is Tidio’s AI agent for customer service that aims to provide trustworthy, reliable, and ethical AI support. We help companies add an AI team member to their support operation, often alongside an existing help desk, so they can improve speed, consistency, and customer experience without overhauling their stack.

About the role

Lead Lyro’s content-driven marketing by building the entire content engine from scratch and owning the area end-to-end. This is a high-ownership, build-from-zero role where your work will have a direct impact on pipeline and revenue as Lyro grows into a standalone brand. You’ll report to Tidio’s Head of Growth and have the freedom to test ideas, choose channels, and shape what actually works.

While written content will be your main focus, you’ll also lead programs like webinars, online events, and experiment with formats and channels that drive qualified leads.
You’ll collaborate closely with channel owners across paid, SEO, lifecycle/email, and product marketing to turn strong narratives into scalable demand generation.

Tech stack: Ahrefs, Google Search Console, SmartLead, MixMax, G-Suite (Gmail, Google Sheets, Google Docs, Google Slides, Google Meets), Slack, Notion, LLMs (ChatGPT, Claude, Gemini, and more), Microsoft Clarity, Wynter, internal tools and AI agents, WordPress, Profound, LinkedIn, Cledara, Spendesk.

As the Content & Demand Generation Manager, you will:

• Own Lyro’s content engine - create high-quality blog posts, landing pages, guides, case studies, and sales narratives for mid-market and enterprise customer service organizations, while experimenting with new formats and channels that convert into pipeline.

• Run webinars and virtual events - generate topics, recruit speakers, manage logistics, moderate or host sessions, and repurpose materials into content assets to strengthen lead-generation efforts.

• Develop campaign concepts - craft messaging and content series that resonate with enterprise pain points and buying committees.

• Support go-to-market execution - partner with paid marketing, SEO, and product marketing manager to align messaging, content, and positioning.

• Build credibility through customer stories - conduct interviews, create testimonials and case studies, and convert insights into pipeline-supporting content.

• Project manage delivery - plan timelines, coordinate stakeholders, and ensure content and programs ship on time and with quality.

• Measure, learn, and iterate - define lightweight success metrics and improve content and programs based on performance.