Content Creator

True Classic is hiring a Contract Content Creator to lead the development of performance-driven paid and organic creative across social platforms. In this role you will concept, design, and produce scroll-stopping ads and content to drive engagement, improve creative performance, and support revenue growth across key eCommerce channels.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Areas of Accountability

Performance Creative Development

• Concept, design, and produce engaging ads and creative assets (graphics, short-form video, motion, etc.) for paid and organic channels including Meta, TikTok, and YouTube.

• Develop multiple creative variations to support testing and performance optimization.

Content Ideation & Campaign Storytelling

• Brainstorm and pitch new creative concepts for campaigns, product launches, and evergreen storytelling.

• Translate product features and brand messaging into compelling, audience-first content.

Creative Testing & Iteration

• Collaborate on structured creative testing initiatives to improve CTR, CVR, and overall ad performance.

• Iterate on concepts based on performance data, feedback, and platform best practices.

Social & Live Content Execution

• Run TikTok Live events and confidently represent the brand on camera.

• Stay on top of platform trends, cultural moments, and creator-style content to keep creative fresh and relevant.

Cross Functional Collaboration

• Paid Media Team: Partner to align creative output with campaign strategy, testing roadmaps, and performance insights.

• Creative Team: Collaborate on brand alignment, design direction, and asset production standards.

• Marketing Team: Support campaign launches, promotions, and product storytelling initiatives.

• eCommerce Team: Ensure creative aligns with on-site messaging and conversion goals.

• Operations & Leadership: Contribute to global, omni-channel initiatives that drive measurable business impact.

Qualifications

• Entrepreneurial and hands-on mindset with the ability to take ideas from concept to execution.

• Background or strong interest in graphic design, digital media, or content creation.

• Strong visual instincts and understanding of social-first creative.

• Comfortable experimenting, learning quickly, and iterating based on feedback.

• Passion for storytelling and creating content that resonates with real audiences.

Preferred Qualifications

• Familiarity with Adobe Creative Suite, Canva, CapCut, or similar tools.

• Experience creating short-form video content for TikTok, Meta, or YouTube.

• On-camera comfort and experience hosting or participating in live content.

• Exposure to performance marketing or eCommerce brands.

• Understanding of creative testing frameworks and performance metrics.

Workplace Arrangement

Hybrid – Calabasas, CA

This role is based out of our Calabasas, CA office, with the expectation to work onsite a minimum of 3 days per week to support collaboration and content production.

Compensation

• $35-$40/hour

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

About True Classic

At True Classic, our purpose is simple: empower everyone to look good and feel good.

Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.

Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:

• Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.

• Paint the Picture – We set clear vision and help others see what great looks like.

• Seek the Truth – We use data, customer insight, and curiosity to guide decisions.

• Get 1% Better – We continuously improve how we work through strong systems and small wins.

• Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.

• Crush the Challenge – We surface problems early and take ownership to solve them.

• Go Fast – We take initiative, move with urgency, and bias toward action.

• Be Creative – We challenge the norm and find better ways to win.

• Lead with Empathy – We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!