Content & Brand Lead

Content & Brand Lead

Position: Full Time/Permanent

Location: Derry Street, HSK, London, W8 5HY

About Us

DMG New Media is building a new kind of media business - social-first, creator-led, and built for the next generation.

With over 150M+ followers and billions of monthly views, we operate a growing network of brands across news, entertainment, sport, money, lifestyle and more.

We’re now looking for a Content & Brand Lead to define, build, and scale DMG New Media itself - shaping how we show up, what we create, and how we’re understood internally and externally.

About The Role

This is a central, high-impact role focused on:

• Building the DMG New Media brand

• Creating standout content about the business, creators, and work

• Owning how we present ourselves to the world - across social, PR, and industry

You’ll sit across everything - working with leadership, creators, and commercial teams - to turn DMG New Media into a recognisable, culturally relevant media brand in its own right.

Main Responsibilities

Build the DMG New Media Brand

• Define and evolve the identity, voice, and positioning of DMG New Media

• Shape how we talk about what we do - internally and externally

• Ensure consistency across all touchpoints (social, decks, PR, partnerships)

• Turn DMG New Media into a distinct, ownable brand in the industry

Content About the Business

• Lead the creation of high-quality, social-first content about DMG New Media

• Develop formats that showcase:

• The building of the business

• Our creators and talent

• Behind-the-scenes of campaigns and formats

• Industry insight and perspective

• Build a consistent content engine (e.g. weekly formats, series, drops)

Social Presence & Distribution

• Own DMG New Media’s owned social channels and presence

• Define platform strategy (LinkedIn, Instagram, TikTok, YouTube)

• Drive growth, engagement, and relevance across audiences (industry + consumer)

• Ensure content feels native, high-quality, and culturally sharp

Creator & Internal Collaboration

• Work closely with creators and internal teams to bring the brand to life

• Identify opportunities to use talent to tell the story of the business

• Collaborate across editorial, commercial, and strategy teams

• Act as a connector across the organisation to ensure alignment

Person Specification

• Strong instinct for brand building in a social-first world

• Experience creating content that cuts through on platforms

• Ability to translate complex businesses into simple, compelling narratives

• Comfortable working with senior leadership and cross-functional teams

• Deep understanding of creator culture and modern media

• Fast, proactive, and highly creative

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)

• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company

• Life cover under the Pension Plan of up to 3x your basic salary.

• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)

• Subsidised canteen

• Onsite gym (Northcliffe House only)

• Onsite nurse and GP clinics (Northcliffe House only)

• Our Employee Assistance Programme

• Discounted dining cards

Plus many other benefits….

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates
regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that
any such information will be held separately to your recruitment application and will not be considered as part of the selection process