Content Acquisition Manager

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

We are launching new ventures to expand the Cricut ecosystem and are exploring new digital marketplaces to empower creativity in entirely new ways.

We need a Marketplace Manager to build the content library for each of these new initiatives from scratch. You won’t be managing an existing list of partners; you will be the "Head of Supply." Your job is to find the best independent designers in specific creative verticals, vet their work to make sure it’s actually good (and commercial), and convince them to join our new ecosystem.

The Role: Partnership Outreach, Curator, & Community Lead

You are the bridge between the external world of independent creators and our internal product teams.

1. Partnership Outreach

• High-Volume Outreach: You need to be comfortable finding talent on Instagram, TikTok, Pinterest, and Etsy. We’re talking about sending 50+ cold emails or DMs on a given day and jumping on calls to pitch a "stealth" product that doesn't fully exist yet.
• Negotiate & Close: You need to explain the business model (licensing, revenue shares, etc.,) to independent creators and actually get them to sign the contract.
• Scale the Library: Your main goal is volume + quality. We need a robust library ready for launch, so you need to move fast.

2. The Curator (Commercial Aesthetic)

• Quality Control: You’ll look at hundreds of portfolios. You need to be able to tell the difference between "hobbyist" work and "commercial" work that our users will actually want to make.
• Trend Spotting: You understand what sells. You can identify trending aesthetics in the maker space before they go mainstream.
• Visual Standards: You ensure the content we get is packaged right: good photography, correct file structure, and accurate metadata.

3. The Community Lead (Onboarding & Success)

• Onboarding & Engagement: Signing them is just step one. You need to get them onboarded, teach them how to upload their files, and keep them engaged so they keep contributing.
• Voice of the Seller: You are their advocate. If the tools are broken or the process is hard, you need to tell the Product & Engineering teams so we can fix it.
• Operational Excellence: You’ll manage a pipeline of hundreds of partners. You need to be organized (using tools like HubSpot or Airtable) so no one falls through the cracks.

Who You Are

• You have "Marketplace DNA": You get how two-sided marketplaces work. You know a platform is only as good as its creators, and you know how to find them.
• You have a Commercial Eye: You understand digital assets—whether it's a design file, a pattern, or a template. You can look at a portfolio and instantly know if it fits our brand and if it will sell.
• You are Comfortable with Ambiguity: We are building this as we go. You don't need a rulebook; you are the one writing it.

• Experience: 3-5+ years in Partnerships, Business Development, Client Success (CSM), or Community Management.
• The "CSM" Factor: We are looking for someone who has managed a roster of clients or community members. You know how to keep people happy, answer their questions, and drive adoption.
• E-Commerce Fluency: You’ve worked with digital goods or creator platforms before. You understand the technical side of file types and IP rights.
• Sales Acumen: You aren't afraid of cold outreach. You have a track record of managing a pipeline and closing deals.
• Aesthetic Judgment: You have a demonstrated ability to curate content. You know what "good" looks like in a professional setting.

Bonus Points

• Maker Community Experience: You know the DIY culture. You know the difference between knitting and crochet, or you follow digital art trends closely.
• Startup Background: You’ve acted as a "Generalist" in a fast-paced environment where speed is the priority.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.