Consulting Creative Designer

We’re looking for a designer to join AppTweak’s Consultancy team and craft high-impact store assets for our clients (App Store & Google Play). You’ll be hands-on in production (screenshots, videos, in-app events, icons, CPPs, CSLs…), but you’ll also help us level up what we sell and how we deliver it: new service ideas, better ways of working, and templates/tools that help us scale.

What you’ll do

1) Client delivery (core of the job)

• Design and produce store assets end-to-end:

• App icons (iterations, concepting, refinements)

• Screenshots (full sets, localized variants, format adaptations)

• In-App Event assets (visuals + variants)

• Custom Product Pages (CPPs) and Custom Store Listings (CSLs) (concepts, creative sets, variants per intent/keyword/audience)

• Translate strategy into visuals: partner with consultants to turn insights (market, competitors, positioning, hypotheses) into creative directions and testable variants.

Ensure deliverables are client-ready: exported correctly, named cleanly, structured for easy implementation, and consistent across languages/devices.

2) Creative strategy support (consulting mindset)

• Help shape creative recommendations: messaging hierarchy, value props, narrative flow, visual system, and prioritization.

• Contribute to A/B testing plans: propose variants, define what changes and why, ensure learnings are documented and reusable.

• Bring “outside-in” inspiration: trends, patterns, category best practices, and fresh approaches clients wouldn’t think of.

3) Scale: templates, tools, and process

• Build and maintain templates that raise quality and speed:

• Figma libraries / components for common screenshot layouts

• Video intro/outro packs, motion presets, subtitle systems

• Slide / report visuals and reusable deliverable sections

• Identify and roll out new tools (including AI-assisted ones) that help us produce, localize, version, and QA assets faster, plus document workflows so the team can adopt them.

• Improve our internal “production engine”: asset organization, file conventions, QA checklists, handover packages, and scalable localization workflows.

4) Service innovation

• Help create/refine consulting offers that combine strategy + production, e.g.:

• Creative audit + redesign sprint

• CPP/CSL strategy + production program

• Always-on creative testing roadmap

• Localization/culturalization creative packages

• Training/workshops for client design teams (“Designing for ASO”)

• App preview videos / promo videos (motion design, editing, captions)