Community Engagement & Media Marketing Coordinator

Community Outreach & Education

Conduct in-person outreach visits to healthcare offices, behavioral health providers, hospitals, schools, churches, nonprofits, and community organizations

Deliver educational presentations regarding Graceland’s services, access pathways, and care philosophy

Coordinate lunch-and-learn events, open houses, and informational sessions

Represent Graceland at health fairs, professional meetings, and community events

Relationship Development

Establish and maintain professional relationships with community stakeholders

Serve as a point of contact for general service information and educational materials

Support collaboration efforts aligned with organizational policies and compliance standards

Media Marketing & Brand Awareness

The Coordinator supports media marketing activities, including:

Assist with planning and execution of brand awareness and educational campaignsacross approved platforms (google, social media, email newsletters, print, website, etc)

Coordinate educational content related to mental health awareness, services offered, community resources, and access to care

Support clinic announcements, service launches, and community events through approved media channels

Collaborate with leadership and vendors on messaging for:

Social media posts

Website updates

Community newsletters

Educational videos or campaigns

Ensure all media content complies with HIPAA, organizational policies, and branding standards

Monitor engagement metrics (reach, impressions, engagement) for brand visibility purposes only, not patient conversion

Marketing Operations & Reporting

Maintain accurate documentation of outreach and media activities in designated tracking systems

Track outreach visits, educational events, and media initiatives

Provide leadership with regular activity-based reports, including:

Outreach coverage

Educational events completed

Media initiatives supported

Coordinate messaging accuracy with intake and administrative teams

Strategic Support

Participate in marketing and outreach planning meetings

Provide market feedback to leadership regarding community needs and service awareness

Support approved initiatives for psychiatry, therapy, neuromodulation, and IOP/PHP services through education-focused marketing

Operational Milestones (First 3 - 6 Months)

Establish collaborative relationships with a minimum of 20 high yield local organizations - psychiatric hospitals, therapists, general practitioners, treatment facilities to support mental health education and awareness initiatives.

Achieve a 25% increase in community awareness of Graceland Psychiatry’s services, as measured by approved engagement and visibility metrics.

Plan and deliver at least five (5) educational workshops, presentations, or community events focused on mental health education and access to care.

Plan and execute structured monthly outreach lunch-and-learn sessions between local organizations and the CEO.

Growth & Impact Milestones (6 months to 3 Years)

Establish Graceland Psychiatry as a trusted and recognized leader in community mental health education and outreach.

Strengthen community partnerships that support appropriate access to care and continuity of mental health services.

Expand outreach efforts to underserved and high-need populations through culturally responsive and community-based initiatives.

Demonstrate measurable improvements in community mental health literacy, using educational participation, engagement indicators, and feedback metrics.

Requirements

3+ years of experience in marketing, media, or communications

Experience with social media, digital ads, and content creation

Strong written and verbal communication skills

Organized and able to manage multiple projects

Comfortable working in a healthcare or regulated environment

Ability to work independently and meet deadlines

Willingness to travel locally to clinic locations

Preferred Qualifications

Experience in healthcare, behavioral health, or medical marketing

Familiarity with HIPAA-compliant marketing

Basic knowledge of analytics (Google Analytics, ad dashboards)

Experience coordinating video or media content