Communications Specialist

The Communication Specialist is responsible for the day to day editorial communication for athlete & sports projects through all the media channels. The Communications Specialist is also responsible for devising Communications strategies for sports events, projects and programmes, selecting the relevant channels and pitching messages/topics tor drive editorial outcome in earned media. They plan and implement the corresponding content production and distribution (photography and video content).

MEDIA RELATIONS

Establish a network of personal relationships with the Red Bull Sports team media contacts, content developers, photographers, e.t.c. in all relevant fields for Red Bull to support national communication targets and business plan goals.

Distribute customised local content nationally to the appropriate media outlets in print, web, TV and radio supporting the own channel needs and strategies

Monitor quality and quantity of the generated results to fine tune future approaches

Support the Head of Communications in creating and nurturing credible media partnerships for sports and athlete projects

Help conceptualise new format ideas, suggest content for channel building and drive quality exposure for the brand

Prepare and disseminate media content with the aim of generating quality coverage for projects in portfolio

Cultivate and enhance collaborative working relationships with the media 

Lead internal communications for RBZA 

Manage the flow of news about the company and create effective communication channels

COMMUNICATIONS PLANNING FOR SPORTS PROJECTS

Lead in the development of a target-oriented, well-balanced Sports Communications plan that serves local business need.

Make full use of Red Bull’s content portfolio by leveraging local and international projects in the local media market to build brand awareness and image.  

Develop customized editorial plans.

National Diploma or BA Degree in Public Relations/ Strategic Communications/Brand Communications/Marketing communications/Corporate Communications

3-5 years’ experience in editorial communication/PR for athletes/sports marketing activations

Experience in the entertainment, lifestyle and consumer PR scene  

A track record in leading projects and securing brand reach & engagement via earned media amplification

Sound knowledge of computer programs -Word, Excel, Power Point

Ability to think strategically on how to position Marketing and Media initiatives to guarantee message pull-through to our target audience via media

Interest in social innovation and socially conscious issues affecting our 18 – 24yr old target market 

Understand and have experience of the national media landscape (print, broadcast & digital) – with an established list of contacts within media already   

Exceptional story telling skills with the ability to identify stories with true media potential

Very equipped to build media relations in all fields

An agile, team player that know how to get work done - can do attiitude

Understanding of distribution across owned and earned channels

Works with high passion and high affinity with the world of Culture

Production knowledge (photography, text, moving images)

Agency partner management

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.