Communications Manager

JOB DESCRIPTION: COMMUNICATIONS MANAGER

Sector: Financial Services

Location: Lagos, Nigeria

Experience: Minimum of 6 years of relevant experience

ABOUT PAGA

Paga is on a mission to enable one billion Africans and millions of SMEs to pay, preserve hard-earned income, participate in global trade, and purchase goods and services at home and abroad. We have built a multicurrency, cloud-based payments and financial services engine that leverages multiple business services built on the same best-in-class infrastructure to serve the ecosystem through three businesses - Paga Engine (Enterprise B2B - www.pagaengine.com); Paga (Consumer - www.Paga.com); and Doroki (SME Retail - www.doroki.com). Paga has three licenses with the Central Bank of Nigeria – mobile money, international remittance, and a microfinance bank. Paga is headquartered out of the United Kingdom and has operating entities in Nigeria, United States, and Ethiopia. Founded in 2009, Paga now serves millions of users and businesses across Africa and beyond.

ABOUT THE ROLE

We are looking for a passionate story-teller to help tell our stories to all stakeholders (team, customers, industry partners and international observers); stories that will help them understand the impact and buy into the vision by signing up, joining us and partnering with us. Do you love telling stories, writing and interacting with people? Then join our team as a Communications Manager! 

As part of the Marketing team, the Communications Manager will be responsible for developing and executing an end-to-end internal and external communications plan for the Paga brand, business units and products/services.

You will be responsible for the overall communications strategy, counsel, and deliverables related to executive visibility through speaker engagements, team member communications, sales communications, and external messaging and platforms, including social media. Communication vehicles and platforms will include keynotes, blogs, videos, media opportunities, internal channels and social/digital platforms. The executive internal communications plan will keep team members and key external stakeholders engaged and informed of Paga’s priorities, achievements, business strategy (where not sensitive), recent product launches and other relevant topics.

You will play an essential role in marketing, communications and digital projects. You will be responsible for content creation and management across all creative work, including print collateral, websites, email campaigns, television and radio advertising, and many related tasks.

Equal parts strategy and executional excellence, this role calls for someone who can manage team/s and multiple projects simultaneously while also ensuring that every single element ladders up to larger corporate narrative and objectives. We need a storyteller willing to grow strong financial and data literacy. We need someone who can turn a number into a narrative, and someone who can thread small data points into a broad story. We need a creative thinker, strong writer, experienced collaborator and flawless executor who will bring their capabilities and energy to our growing team.

PRIMARY RESPONSIBILITIES

Develop and execute internal and external communications plan aligned to strategy and objectives

Develop executive speaking platforms including speech writing, presentation development and some event management (all hands meetings)

Ensure communications plan and timeline are integrated with other company, business strategy and business unit initiatives

Identifies opportunities to innovate through the use of new platforms or technologies to support the communications plan

Provide communications support for the Business Unit Heads, particularly the Office of the CEO in Press, company and industry events

Proactively investigate compelling story ideas across the business

Oversee the development of communication strategies and packaging of brand campaigns across branded content, sponsorships, ad products, social media, events, and experiential

Help define the editorial and branded vision for initiatives, focused on elevating the content and distribution potential

Build and execute engaging and customer content plans and marketing strategy through competitive research, platform determination, benchmarking, messaging and audience identification which drive customer action

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Build awareness for Paga through story-telling and creative PR programs for different customer segments.

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Build awareness for Paga through story-telling and creative PR programs for different customer segments.

Write and edit press releases, award nominations, media pitches and other related communication materials 

Write dynamic copy for multiple formats of tone and voice, e.g. conversational, instructional, informative, analytical, etc. and crafting copy for a wide variety of marketing programs and deliverables, to include collateral, digital, promotions and brand marketing initiatives

Helping to build effective strategies that translate consumer insights into meaningful, on-brand creative content solutions

Ensuring the Paga brand voice is represented consistently across all projects, channels and platforms

Continually evolving Paga’s overall best practices and writing processes to achieve a high level of efficiency and proficiency

KEY COMPETENCIES

Excellent short-form and long-form writing skills in a variety of voices and tones

Solid grammar, editing and proof-reading capabilities

Developing and executing Strategy Document for all business units.

Developing thought leadership positioning for paga executive team.

Proficiency in E-mail marketing

Ability to manage multiple projects and deadlines in a fast-paced environment

Proficient in Word, with a working knowledge of PowerPoint and Excel.

A proactive and detail-oriented client service mentality

Comfort with brand, media, and performance analytics

Ability to be a visual storyteller; build decks that flow and tell a clear concise story, and look beautiful

Strong strategic writing skills – you can distill complexities to any audience

KNOWLEDGE AND SKILL REQUIREMENTS

A keen understanding of the local media landscape and social media, and an innovator in PR programs and campaigns

Must be a team player and able to work collaboratively with and through others.

An interest in technology a must.

Excellent digital, social, and integrated marketing experience

A knack for presenting compellingly, confidently, and convincingly

Desire to work well with multidisciplinary teams

Real passion for innovation and driven to win

Bachelor’s degree in Marketing, English, Journalism, Communications, Creative Writing or Advertising

6+ years of experience with copywriting and content creation in advertising, digital marketing, journalism or publishing

  Must have completed the mandatory NYSC

We are an equal opportunity employer and value diversity inclusion. We do not discriminate on grounds of colour, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.