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Communications and Social Media Specialist

Paddle

Toronto, Canada Remote permanent

Posted: February 27, 2026

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Quick Summary

A Communications & Social Media Manager will be responsible for developing and implementing social media strategies to engage with our growing customer base, as well as creating and curating content that resonates with our target audience.

Job Description

What do we do?

Paddle offers SaaS companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 3000 software sellers in 245 territories globally.

The Role:

We’re looking for a Communications & Social Media Manager to help shape how Paddle shows up across earned and owned channels — from media and analysts to LinkedIn and X.

You’ll support the Head of Communications in managing our press office, tracking coverage, maintaining media and influencer lists, and delivering consistent, on-brand storytelling across social media. You’ll turn briefs into short-form copy, manage the social calendar, monitor sentiment, and make sure the brand’s voice is clear, credible, and consistent every day.

This is a fast-paced, hands-on role for someone who thrives at the intersection of storytelling, reputation, and community. You’ll help the team move with clarity, coordination, and confidence — ensuring Paddle’s story is told accurately and with impact.

What you'll do:

• Manage Paddle’s day-to-day social media activity across LinkedIn, X, and other key channels.

• Translate campaigns, product updates, and cultural moments into engaging, high-quality posts.

• Monitor mentions, comments, and sentiment; triage issues using clear escalation playbooks.

• Support the Head of Comms with press office operations: coverage tracking, briefing packs, and media list management.

• Draft and proof short releases, quotes, and talking points based on approved messaging.

• Compile and circulate weekly coverage reports and social dashboards.

• Maintain comms and social calendars, trackers, and templates for efficiency.

• Partner with Customer Support and Risk teams to ensure consistent tone and swift responses.

• Build relationships with internal teams to source stories, thought leadership, and culture moments.

We'd love to hear from you if you are:

• A strong storyteller with a sharp grasp of tone, timing, and digital culture.

• Organised and detail-oriented — comfortable managing multiple moving parts across channels.

• Curious about the intersection of media, social, and brand reputation.

• Skilled at writing short, engaging copy and adapting messaging for different audiences.

• Experienced with social management and monitoring tools (e.g. Sprout, Buffer, Brandwatch).

• Calm under pressure, with sound judgement and an instinct for when to escalate.

• Excited by working in a fast-moving tech environment with global visibility.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We live and breathe our values, which are:

Paddle Together

Paddle Simply

Paddle for Others

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months of paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

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