Communications and Marketing Executive

ROLE DESCRIPTION

ROLE TITLE                              Communications and Marketing Executive

LOCATION                                London

REPORTING TO                        Brand Manager

Background:

The Blair Partnership is a literary and entertainment agency. We offer our clients a broad range of services including rights management, client representation and franchise management. As part of those services, we help to manage several companies on behalf of our client J.K. Rowling. Those companies are Pottermore and Bronte. These businesses benefit from shared resources and expertise provided by The Blair Partnership, but they are run by their own leaders.
There are three core pillars to The Blair Partnership’s business activity:

Franchise Management – which encompasses brand & franchise vision and strategy, creative strategy & direction, product development, brand management, Marketing, PR and Communications for the Wizarding World franchise

Client Management - we represent our clients’ literary and entertainment rights portfolios and pursue commercial opportunities for our clients through deal making in the UK, US and internationally, partner management and backlist rights management.

Governance & support - we provide governance and support to companies owned by J.K. Rowling. As part of that support, we cultivate close collaboration & strong, cohesive working practices between all the businesses.

Our vision remains to shape, nurture and grow the most imaginative and engaging brands for generations to come, working with our clients.  Our mission is to shape and connect stories to their audiences.

The Blair Partnership is proud to be an equal opportunity workplace where all talent and potential is valued. We welcome people of different backgrounds, experiences, abilities and perspectives and recognise the value that this adds to our business.

About the team:

The Harry Potter team works hand in hand with our partners across the Harry Potter franchise, including Warner Bros. Discovery divisions, Publishers, Harry Potter and the Cursed Child and Harry Potter Digital, to create incredible experiences and products. ​The team ensure that these all align with the franchise values and objectives, delivering the magic that fans and consumers expect and deserve.​ The marketing team is focused on representing our client’s publishing and related projects across brand management, marketing and PR strategy, materials and activations, in partnership with key partners. 

About the role:

The Communications and Marketing Executive will support the Brand Manager and the Harry Potter Brand and Franchise team in delivering marketing activity, partner communications and key franchise moments across the Harry Potter ecosystem. The role helps coordinate campaigns, manage partner engagement and keep teams aligned across priority initiatives.

Brand Marketing

Support coordination of franchise tentpoles and seasonal moments including Butterbeer Season, Harry’s Birthday, Back to Hogwarts and Christmas, helping align teams and identify opportunities for partner amplification.

Lead selected partner marketing launches such as Pocket Potters, coordinating planning and activity across teams and partners with the Social Media Manager.

Act as deputy to the Social Media Manager on the JKR Stories channels when required.

Support the Social Media Manager with social listening requests and reporting across the business when required.

Support campaign planning and franchise calendar management, tracking activity across partners to ensure marketing moments are aligned.

Provide input on marketing campaigns, assets, timelines and communications to support partner projects.

Support delivery of wider Harry Potter campaigns including the Reading campaign.

Maintain the Marketing Partner Hub, ensuring guidelines, toolkits and planning documents remain up to date and accessible to partners.

Coordinate marketing assets across partners to ensure use of the latest approved creative and messaging.

Track campaign activity and results to support performance reporting and future planning.

Monitor relevant market and audience trends and flag useful insights.

Identify opportunities to amplify partner campaigns and franchise activity.

Brand Communications and PR

Manage internal and partner communications including Tealeaves and BLT updates, gathering inputs, drafting updates and distributing communications.

Support preparation for internal and external partner meetings including briefing materials, agendas and follow up actions.

Work with partners including publishers, Pottermore, Harry Potter and the Cursed Child, Warner Bros Discovery and Lumos on stakeholder communications and campaign activity.

Review and sign off English language publishing press releases related to the Harry Potter franchise.

Support the PR and Communications Lead on employer brand initiatives with HR, including agency coordination and delivery against milestones.

Identify conference and speaking opportunities for the Managing Director, Harry Potter.

Support development of a tone of voice for Blair Partnership communications across social channels and help coordinate posting with the Social Media Manager.

Provide general support to the Harry Potter team across campaign planning, partner coordination and internal processes as required.

What you can expect from us:

Competitive Salary

Company Bonus Scheme

Hybrid working policy

25 days holiday (plus 8 bank holidays) – with an additional day awarded every year after your 2-year anniversary with us, up to a cap of 30 days.

Progressive and inclusive policies around Carers, IVF, Menopause, Pregnancy Loss, etc.

Enhanced maternity leave (18 weeks at full pay) and paternity leave (2 weeks immediately after birth, and 10 additional days over the following 12 months, at full pay)

Group Pension Plan where we contribute 5% and annual pensions workshops

Life Assurance of 4 times salary

Health Insurance (currently with Vitality)

Health Shield Cashback Plan – dental, optical, physio and wellbeing benefits and much more.

Annual Creative Bursary to spend on the creative activity of your choice.

2 paid days off per year to spend volunteering and giving back to your favourite cause or community project.

Monthly Lunch & Learn events – hearing great stories from colleagues, clients and external speakers

Regular fundraising events to raise money for our charity of the year. 

Seasonal company parties and team lunches

Subsidised on-site massages

Learning and Development opportunities, including an in-house Mentoring Programme