COMMUNICATION MANAGER - TEMPORARY - 1 year contract

The Communication Manager is responsible for contributing to the development and execution of strategic communication initiatives through storytelling, editorial content, and digital distribution across third‑party and owned media channels.

The role focuses on increasing brand relevance and engagement within digital and new media environments, with particular attention to social media, YouTube, and vertical communities around sports and music. Working closely with internal teams and external creators, the Communication Manager helps bring the brand’s voice to life through credible, entertaining, and culturally relevant content.

COMMUNICATION PLAN AND STRATEGY

Contribute to communication and content strategies, working on the creation, evolution, and distribution of editorial content across social media and YouTube, primarily on third‑party channels within the digital media ecosystem.

Support the development and execution of communication and content strategies aligned with brand and editorial objectives.

Identify and translate storytelling opportunities within sports, music, and culture into engaging digital media formats.

Work hands‑on with Instagram accounts, YouTube channels, and digital media brands, ensuring content relevance and strong audience engagement.

PROJECT MANAGEMENT

Work on projects involving content creators, streamers, and digital talents, supporting collaboration and creative output.

Collaborate cross‑functionally with marketing, brand, and content teams to align communication activities with broader initiatives.

Manage relationships with heads of departments and Global Headquarter counterparts to achieve alignment and business success.

Support field and events activation by creating and managing content asset needs for earned channels.

Day-to-day management and procurement of supporting PR agencies and PR freelance network.

MEDIA LEVERAGE AND INSPIRATION

Stay up to date on emerging content formats, storytelling approaches, and distribution strategies across digital platforms.

Analyze audience behavior and platform dynamics to inform content decisions and optimize reach and engagement.

Contribute to building and scaling editorial products within today’s digital media landscape.

Identify and constantly reflect the most important media that matter in the market to help drive impactful word-of-mouth about the Red Bull brand.

Previous experience of 2-3 years within digital media organizations or media‑led companies.

Proven hands‑on experience working with social media platforms and YouTube‑based editorial products.

Background in sports and/or culture communication or marketing is highly valued, as well as passion for sports, music, and contemporary culture.

Previous experience collaborating with content creators, players and streamers.

Strong understanding of digital and new media environments and audience engagement across platforms.

Ability to think strategically on how to position Marketing and Media initiatives to guarantee message pull-through to our target audience via earned media.

Solid editorial sensibility and familiarity with current content formats and storytelling trends.

Ability to work collaboratively across teams and manage multiple parallel projects.

Able to travel as needed; work flexible hours/days of week and weekends.

Bachelor’s Degree in Marketing and/or Communication required.

Italian native speaker and excellent knowledge of English language (written and spoken).

Red Bull S.r.l. is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.