Comms Design Manager - Amazon Business

OUR COMPANY

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

DISCIPLINE OVERVIEW: COMMUNICATIONS DESIGN

Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.

Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful.

The Communications Design team dynamically brings brands to life through their actions. They:

• Are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection

• Lead the creation of the dynamic ecosystem approach to deliver a strategy

• Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture

• Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically

• Champion innovative, forward thinking activities that help brands create value with their audience.

ROLE OVERVIEW: EU MANAGER, AMAZON BUSINESS EU HUB

This role sits as part of the Amazon Business EU Hub, based in London and servicing the Amazon Business client team in Europe. This is a pivotal role in the EU Hub, providing centralised project management and planning support to both client and agency teams.

The Amazon Business team at Initiative work in a dynamic, fast paced environment where innovating on behalf of consumers is at the heart of everything we do. The EU Manager, Amazon Business EU Hub, will be responsible for working closely with the rest of the Amazon Business EU Hub, as well as the Initiative local teams e.g. UK for Mass Awareness activity to ensure that consistent planning principles are applied to all local and pan-regional campaign briefs.

ROLE AND RESPONSIBILITIES:

Client

• Key member of the Amazon Business EU Hub team, managing the coordination of pan-regional campaign briefs across Europe working closely with the rest of the Hub team and individual country teams across Europe to ensure seamless execution, managing any escalation issues throughout the process

• Work alongside the EU local teams to deliver brilliant work and flawless execution, ensuring consistency in coordination of campaigns across EU

• Work with the rest of the Amazon Business EU Hub team to find ways to innovate, impress and excite client teams with planning expertise to create impactful campaigns with a high ‘talkability’ factor across Europe

• Keep up to date with media marketplace to educate clients on the changing media landscape and the opportunities arising as a result.

Internal

• Apply a client lens to all locally executed plans, ensuring consistency in approach and the application of best practice planning principles in each EU country

• Work closely with EU teams to project manage pan-regional campaign planning

• Coordinate plans from EU countries

• Celebrate the successes of campaigns via internal communications

• Promote an open working environment where opinions, views and ideas can be shared

• Work closely with Head of Expansion, Europe on ad hoc projects as required

• Partner with peers in the Initiative Global Hub to ensure the sharing of best practice and alignment in planning principles for all international releases.

• Ensure all administration is up to date, accurate and all internal/external deadlines are met.

QUALIFICATIONS & COMPETENCIES

• Experience in Marketing and/or Advertising and Media

• Ability to adapt quickly to support the team from one challenge to the next.

• Experience with TV/Entertainment clients

• An understanding of cultural differences across Europe, ideally with experience from working on a pan-European client with teams across Europe

• Ability to interrogate and analyse research reports to draw conclusions and insights.

• Able to drive projects from conception to completion; project management experience

• Strong time-management and organizational skills

• Proven problem solving ability

• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to Ninette at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year

• Free breakfast and free lunch

• Early finish Fridays

• Core Hours (Mon-Thurs, flexible start/finish times)

• Retail discounts

• Electric vehicle salary sacrifice car scheme

• Wellbeing programme, including Headspace & flu jabs

• Interest free season ticket loan

• Paid time off for Volunteering

• Group Income Protection

• Life Assurance

• Private Medical Insurance or Health Cash Plan (dependent on level)

• Group Personal Pension Plan with matched contributions from 3-6%

• Generous Parental Leave & Pay

• Independent mortgage advice

• Financial education

• Employee Assistance Programme

• Free eye tests

• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!