Commercial Strategy Associate

About Us

YouLend is a rapidly growing FinTech that is the preferred embedded financing platform for many of the world’s leading e-commerce platforms, tech companies, and Payment Service Providers. Our software platform enables our partners to extend their value proposition by offering flexible financing products in their own branding, to their merchant base, without capital at risk. 

We are owned by the leading Private Equity company, EQT, and have grown +100% year-on-year since 2020. We are headquartered in London, UK, but are also present in several European countries as well as the United States where we service our partners, including eBay, Amazon, Just Eat, Shopify, and Stripe.

The Role

As a Commercial Strategy Associate, you’ll own high-impact problems end to end, from spotting opportunities in the data, to influencing internal teams, to getting buy-in from external partners and making things happen.

You’ll sit at the intersection of data, partnerships, and execution, working on special projects that materially shape how YouLend grows. One day you might be deep in partner performance analysis; the next you could be leading a cross-functional initiative, supporting a major commercial negotiation with a global partner, or building the business case for launching in a new European market.

This role requires both:

• Strong people skills: Influencing, persuading, and presenting with confidence, often without formal authority
• Strong analytical horsepower: Comfortable working deep in the data, building models, spotting patterns, and turning messy information into clear commercial judgement and action

It’s a partner-facing role, and you’ll regularly work directly with senior stakeholders at some of YouLend’s most important partners. You need to be credible in front of them, able to tell a compelling story with data, and comfortable defending your recommendations.

There is no rigid, predefined career ladder here at YouLend. The expectation and the opportunity is that you make the role your own. If you spot an opportunity for growth you’ll be encouraged to run with it. This role is ideal for someone who wants real responsibility early, thrives in ambiguity, and is excited by the idea of building rather than maintaining.

Requirements:
Responsibilities:

• Take full ownership of mission-critical commercial initiatives across partner performance, pricing, and market expansion, from identifying opportunities through to delivering measurable results.
• Help take new products, partners, and markets from zero to one and stepping in as the owner whenever something needs driving.
• Use commercial and partner data to diagnose problems, make judgement calls, and push through changes that improve growth, efficiency, and margins.
• Represent YouLend in senior partner conversations, owning business reviews, RFPs, pricing discussions, and key commercial negotiations.
• Cut across Product, Risk, Capital Markets, Operations, and Partnerships to align priorities, unblock teams, and get things shipped without relying on formal authority.
• Build and own the commercial models, forecasts, and dashboards which leadership relies on to run the business.

The ideal candidate will have the following skillset:

• A strong interest in fintech, lending, and commercial strategy
• 2–4 years of experience in a data-driven, analytical, and commercial role (e.g. fintech, tech, consulting, banking or any other relevant role)
• Ownership mindset: You take responsibility for outcomes, not tasks, and drive work to completion without needing direction or oversight
• Strong analytical judgement: You’re deeply data-driven, comfortable in the numbers, and able to make sound decisions with imperfect information
• Commercial instinct: You understand how businesses actually make money and can balance growth, risk, and margin in real-world trade-offs
• Credibility and presence: You can confidently convince senior internal stakeholders and external partners, even in high-stakes or ambiguous situations
• Ability to influence without authority: You align and mobilise cross-functional teams through clarity, trust, and persistence rather than hierarchy
• Bias to action and learning: You move fast, thrive in ambiguity, and pick up new concepts, products, and markets at pace

Salary: £60,000.00- £85,000 OTE depending on experience.

Benefits:
Why join YouLend?

• Award-Winning Workplace: YouLend has been recognised as one of the “Best Places to Work in 2024 and 2025” by the Sunday Times for being a supportive, diverse, and rewarding workplace.

• Award-Winning Fintech: YouLend has been recognised as a “Top 250 Fintech Worldwide” company by CNBC.

It’s just getting fun:

• We have developed powerful solutions, won some significant partnerships, and are growing at a rapid pace. 

• But the global opportunity is still massive, and YouLend is a raw organisation where we are only just getting started. 

Lots of upsides:

• High-growth (>100% growth during 2022 and 2023), so clear outlook to compensation (bonus or share option appreciation) and career growth (through growth with business). 

• Well-capitalised with supportive private equity backing. 

• Part of Banking Circle Group with a fully licensed Luxembourg bank, which can provide a balance sheet and support European expansion in otherwise complex regulated markets. 

Motivating work environment:

• A high-quality team that pushes each other to succeed through direct feedback and aligned incentives. 

• Strong and transparent team culture, we have each other’s backs. 

• Independent work environment where results matter.  

• Data-driven culture and emphasis on speed (anti-red tape). 

We offer a comprehensive benefits package that includes:

• Stock Options

• Private Medical insurance via Vitality and Dental Insurance with BUPA

• EAP with Health Assured

• Enhanced Maternity and Paternity Leave

• Modern and sophisticated office space in Central London

• Free Gym in office building in Holborn

• Subsidised Lunch via Feedr

• Deliveroo Allowance if working late in office

• Monthly in office Masseuse

• Team and Company Socials

• Football Power League / Paddle and Yoga Club

At YouLend, we champion diversity and embrace equal opportunity employment practices. Our hiring, transfer, and promotion decisions are exclusively based on qualifications, merit, and business requirements, free from any discrimination based on race, gender, age, disability, religion, nationality, or any other protected basis under applicable law.