Commercial Space Business Analyst - Sales Market Finland, Latvia, Lithuania & Estonia

WHAT YOU’LL DO 

As the Commercial Space Business Analyst, you use sales, customer, and market insights to optimize the assortment and guide commercial decisions, ensuring the offer remains relevant across all channels. You apply data‑driven improvements and collaborate across functions to support efficient implementation and layout productivity. 

You will: 

• Provide commercial input to portfolio strategy based on sales performance and demand through catchment area analysis  
• Conduct in‑depth analysis of sales trends and customer behavior to identify growth opportunities and guide commercial priorities. 
• Coordinate with Continent SP on replenishment adjustments and stock blocking in case of sudden changes in store performance (e.g., due to rebuilds or external disruptions such as nearby construction 
• Set the omni commercial business case, assortment mix and ideal store capacity for new stores, rebuilds and portfolio optimizations, using relevant toolbox  
• Ensure interior tracking is performed in Sales Market every season and gather the needed input to understand ideal store space capacity for future projects
• Execute allocation actions for all store projects (new stores, rebuilds, closures and SP10), aligned with project phase planning and coordinating timeline with logistics and area teams  
• Perform on-site visits with Visual Project Lead, to ensure strong commercial execution and optimal customer experience  
• Follow up project performance on and share learnings with Sales Market and Global 
• Use insights and forecasting to support smarter product positioning and improve the relevance of the offer across retail, digital, and market channels
• Collaborate with Expansion, area teams, store teams, VPLs and other relevant stakeholder to support project execution 
• Give data-based feedback to Store Design (global Retail) on layout capacity to maximize sales productivity  
• Support global functions in the development and roll-out of tests and other global initiatives 

WHO YOU ARE 

You bring strong analytical, project management, and communication skills. You understand merchandising, expansion, supply chain, and store operations, and can link commercial insights to store layout and setup. You confidently navigate cross‑functional work and support commercial improvements. 

We are looking for people with… 

• 2+ years in Commercial Merchandising or Expansion function 
• Understanding of both Expansion and Commercial Merchandising Ways of Working
• Understanding of supply chain and garment flow complexity 
• Understanding of physical store operations and routines 
• General knowledge about existing store portfolio in market
• Formal education withing quantitively field e.g., Business or Finance considered meriting but not mandatory 

And people who are… 

• Strong analytical skills and ability to set up a business case and calculating ROI 
• Skilled in linking commercial analysis with store setup and layout 
• Strong project mgmt. skills 
• Strong communication and presentation skills 

JOIN US​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site in ENGLISH as soon as possible but no later than 29th May, 2026. As we review applications continuously, the role may be closed early. 

This is a full-time permanent position and it is based in our Helsinki Support Office. Local contract will be offered.

Take the next step in your career together with us. The journey starts here.​ 

WHO WE ARE​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

WHY YOU’LL LOVE WORKING HERE ​ 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​