Commercial Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Nida Kule Esentepe, Şişli, İstanbul, Türkiye office.

Reports to: Marketing Director

We are seeking a demand & lead generation marketer who will be responsible for the strategy and execution of commercial marketing programs that capture and nurture exhibitor leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads across all stages of the funnel, via content, SEM, email, retargeting, events and targeted social advertising.

The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be a brilliant communicator and stakeholder manager, supporting the sales team by delivering leads of exhibitors for our shows, and looking after the entire exhibitor journey.

Main Duties & Responsibilities:

PLANNING & CAMPAIGN MANAGEMENT

• Build a funnel-based demand gen / lead gen strategy to deliver the highest quality, qualified leads to our commercial teams
• Build ABM strategies for key clients
• Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Identify target segments to build, engage and deliver MQLs to the commercial team
• Develop demand gen / lead gen marketing budgets in line with plans and maintain budget trackers
• Optimise spend across marketing channels
• Build website strategy on relevant landing pages to maximise relevant traffic and conversion to lead generation activities

ANALYSIS & INSIGHT

• Monitor campaign performance, produce monthly MQL reports including the changes you will make to campaign execution based on data insights
• Share relevant insights with sales and event team to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Work with data & insights specialists to capture relevant and timely data (ensuring accurate, tagged data is collected and standardised across all of your lead generation activities)
• Work with internal teams to ensure data governance and data management policies are adhered to
• Use recommended campaign analytics dashboards daily to monitor performance
• Build a culture of testing and metrics-driven decision making in the team
• Share case studies with marketers within the team, division and wider Informa Markets

MARKETING EXECUTION

• Identify target universe and key segments within target universe
• Output multi-channel campaigns across email marketing, paid search and paid social, remarketing, web and social
• Write copy to reach, engage and convert potential exhibiting universe into warm leads
• Use of CRO to optimise your online activity consistently
• Monitor and adjust digital marketing activity based on performance metrics
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

• Educated to degree level or equivalent

Background Knowledge, Skills & Experience:

• Demand generation / lead generation experience
• Full funnel marketing experience
• Excellent analytical skills
• Can-do attitude
• Database development and growth including segmentation / advanced targeting
• Building relationships with partners and stakeholders
• Analytical and questioning mindset
• Salesforce Experience
• Email marketing experience
• Strong copywriting skills
• Deadline and target driven
• Excellent verbal and written communication skills

Desirable

• Experience of using marketing automation technology (preferably Eloqua)
• Experience of working with CMS platforms (but coding knowledge not required)
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)

In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Company funded private medical insurance
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world       

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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