Commercial Lead, Analytics (Advertiser & Agency)

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

About the Job

The Nielsen Analytics practice advises the world’s largest and most influential advertisers, agencies, and media companies on how to make their businesses more successful.  We are a team of consultants and thought leaders who bring Nielsen’s industry leading measurement products to life, providing actionable insights to help clients make better business decisions.

The Strategic Growth Manager is a high-impact, revenue-focused leader responsible for the commercial success of Nielsen’s Analytics practice within the Advertiser and Agency vertical. You aren't just explaining data; you are architecting and selling multi-million dollar measurement strategies that define how the world’s largest brands spend their media budgets. This role is designed for a consultative 'closer' who can navigate complex agency structures and transform technical products into compelling, high-stakes business cases."

They will lead our Analytics business for advertisers and agencies, including many of the world’s largest brands, holding companies, and independent agencies.  This role will engage with clients to identify needs and internally determine the right analytical solutions to address their business objectives.  This individual will draw upon a deep understanding of industry and analytical capabilities to develop, pitch, and deliver a complete solution.  The Senior Manager will work with internal sales partners on client proposals and present compelling pitches that demonstrate Nielsen’s value, winning both new and repeat business.  This person will collaborate with Nielsen leaders in marketing and product to ensure go-to-market strategies and deliverables meet revenue, client and marketplace expectations.

The ideal candidate will possess a demonstrated track record of delivering commercial success among large and sophisticated media & advertising clients.  This person will have a solid understanding of Nielsen Audience Measurement products and the media & advertising ecosystem, including cross-channel media planning and measurement.  Strong candidates will be highly analytical and show aptitude in consultative sales, client service, internal collaboration, and adapting within a dynamic, fast-paced environment.

Job Responsibilities

Deliver Commercial Success

• Own the Full Sales Lifecycle: Proactively identify, prospect, and close new business opportunities within elite advertiser and agency portfolios.

• Exceed Revenue Targets: Take full accountability for an assigned annual sales quota, maintaining a robust and accurate pipeline in Salesforce.

• Architect Value-Based Pitches: Translate complex measurement methodologies into "must-have" commercial solutions for CMOs and Agency Leads.

• Strategic Account Growth: Partner with existing account teams to upsell and expand Nielsen's footprint through innovative, first-to-market analytical solutions.

• Manage full consultative sales cycle, including prospecting, surfacing client business needs, pitching relevant Nielsen solutions, and negotiating deals to successful completion

• Present to senior client stakeholders with presence and credibility.  Build client relationships and inspire confidence in Nielsen

• Expand penetration of Nielsen Analytics through internal account planning and new business presentations

• Proactively anticipate client needs and innovate creative, industry-relevant solutions to drive opportunities for client engagement

• Commit to and exceed assigned sales targets.

• Create and maintain a sales pipeline in Salesforce software, with accurate revenue forecasting and delivery

Lead Analytics for Advertiser & Agency vertical

• Responsible for overall success, including commercial and strategic, for Nielsen’s Analytics business among media research, planners & buyers (advertisers and agencies)

• Develop and execute go-to-market strategy

• Evaluate and execute on new-product development opportunities

• Collaborate with other Nielsen teams, including Account Management, Client Insights, and Product Leadership to identify and execute on new business opportunities

• Serve as Subject Matter Expert for Nielsen Analytics solutions

• Proven Closer: 5+ years of experience with a documented track record of exceeding sales quotas and closing six-figure-plus deals, ideally within media & advertising, consulting, market research, or related domain.  Media planning, buying and/or agency experience a plus

• Commercial Fluency: Ability to link analytical methodologies directly to client ROI and business growth.

• Negotiation Skills: Experience navigating procurement processes and master service agreements (MSAs) for large-scale consulting projects.

• Bachelor’s Degree.  MBA or other Masters Degree a plus 

• Deep knowledge of media industry (traditional and new media, role of media in client business, media effectiveness measurement techniques, media planning, etc.)

• Experience working with media & advertising clients, ideally including media buyers (large brands, agency holding companies, independent agencies)

• Ability to understand complex data and measurement concepts and innovative measurement solutions

• Strong quantitative and analytical skills with an eye for detail and a commitment to quality.

• Excellent verbal and written communication skills.  Ability to present complex topics in a simplified manner to clients and potential prospects.

#LI-JM1

• Works from Nielsen New York (Manhattan) office at least 3 days per week

• Requires limited client and internal travel (up to 20%)

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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