Commercial Head Middle East

The Bosch Home Comfort Group is a global provider of efficient heating, ventilation, and air conditioning (HVAC) solutions with an innovative product portfolio adapted to regional needs. Following the acquisition of the residential and light commercial HVAC business from Johnson Controls and the Johnson Controls-Hitachi Air Conditioning Joint Venture in August 2025, the company unites a comprehensive portfolio of global and regional brands, including Bosch, Buderus, Hitachi, and YORK®. The Bosch Home Comfort Group employs more than 25,000 people worldwide and has a strong market presence in America, Asia, and Europe / Middle East / Africa, with a global network of 33 production sites and 26 development centers (including minority interests). With the acquisition, the Bosch Home Comfort Group almost doubles in size to more than eight billion euros in sales.

• Define and execute the regional commercial strategy of Middle East & Africa

in line with Bosch’s mission and vision.
• Lead the dynamic leadership team, setting strategy and performing commercial planning for the MEA region.
• Set financial targets, take ownership of the regional P&L, manage budgets, and ensure effective execution of commercial operations.
• Lead diverse cross-functional teams (Purchasing, Treasury, Controlling, Logistics, Customer Relations, etc.).
• Act as the regional commercial representative with partners, distributors, suppliers and customers.
• Monitor financial performance and report to higher management, serving as a strategic business agent.
• Ensure compliance with regional legal requirements and coordinate audits.

• Create a new direct-sales business model in selected markets and develop related logistics and warehousing processes.
• Focus on growth in key markets (i.e. KSA, UAE, Egypt, Iraq, Nigeria & Libya) by developing tailored strategies.
• Improve commercial transaction processes with distributors and factories for efficiency and customer-friendliness, including IT, logistics, and order processing systems.
• Coordinate shared services (HR, IT, Legal, Warehousing, Logistics) provided by the Regional Bosch HQ (RBMI).
• Integrate reporting and planning processes into Bosch corporate systems following acquisition.

• At least 10 years of experience in the Middle East job market, preferably in the HVAC industry.
• Degree in Business Administration, Accounting & Finance, Supply Chain Management, or related field.
• Proven leadership skills across cross-functional and multicultural teams, in an intercultural setting
• Excellent analytical competencies together and presentation skills. International networking &

intercultural abilities
• Strong competencies in strategic planning, decision-making, and change management.
• Proven track record in scaling operations and leading transformations (e.g. logistics, supply chain, commercial processes).
• Excellent communication with internal and external stakeholders.
• Proficiency in English (Arabic is an advantage).
• Solid understanding of finance and reporting tools (Excel, Power BI, SAP, SAC);

combined with digital affinity and experienced in data driven sales steering
• Ability to manage IT, logistics, and operational processes.
• Availability for regional travel.