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Commercial Business Analyst

Theiconic

Sydney (Sydney CBD Hub) Hybrid permanent

Posted: December 5, 2025

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Job Description

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

Our Commercial team is driven by data, trends, and a passion for our customers—curating the region’s top fashion platform. The Category Buying and Planning teams work closely to drive sales, maximise profit, and deliver on-trend ranges that excite our customers.

We are currently on the look out for a Commercial Business Analyst to join our team. You will help shape strategy, support budget planning, and drive sales growth in line with THE ICONIC’s commercial vision.

Within this role, your purpose is to support the acceleration of THE ICONIC’s Commercial strategy by leveraging strong commercial acumen and data-led insights. You will drive enhanced BI and data access within Commercial, develop business cases and performance tracking for investments and roadmap features, and create actionable reporting to track key KPI. Working closely with the Commercial Planning team you will help identify growth opportunities, lead data initiatives. Your success will be measured by your ability to turn data into commercial results, influence stakeholders, and drive scalable growth for THE ICONIC.

What You’ll Do:

• Support the Commercial team with initiatives requiring advanced analytical skills.

• Support the acceleration of THE ICONIC’s Commercial strategy using commercial acumen and data-led insights.

• Drive enhanced BI and data access within Commercial

• Support the development of business cases and performance tracking for investments and new roadmap features.

• Create and embed reporting and forecasting to track the performance of key KPIs, for example marketplace and enabling services, customer centric KPIs.

• Identify opportunities for increased profit and revenue through data analytics and articulate actionable findings.

• Support the Commercial team with commercial and operational modeling to drive positive negotiation outcomes.

• Own Commercial development initiatives related to data visualization and data management.

• Liaise with stakeholders within Global Fashion Group (GFG), Operations and Finance to share best practices and collaborate for success.

• Maintain relationships with internal data and analytics teams to ensure shared learning and cross-functional initiatives.

Essential Skills, Knowledge and Experience:

• Proven experience extracting complex datasets using SQL.

• Proven ability to manipulate and simplify complex data.

• Experience managing data visualizations using tools such as Looker, Tableau, or Power BI.

• Strong Excel skills, including INDEX/MATCH, VLOOKUP, SUMIF, conditional formatting, and charting.

• Strong analytical skills with financial and commercial acumen.

• Ability to translate data & insights into practical strategic decisions and action plans.

• Organized, structured, and process-driven approach.

• Excellent communication skills to support stakeholders unfamiliar with data.

• Ability to present ideas clearly using data visualization or presentations.

• High level of end-to-end ownership for executing and influencing stakeholder outcomes.

• Curiosity and problem-solving skills to inform data-driven actions.

• Experience in an e-commerce or retail environment.

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work. Here’s what to expect when you join THE ICONIC:

• Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you

• The learning collective. Get your knowledge fix with our learning days and hackathons

• Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year

• Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself

• Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales

• Wellbeing. Access to our discounted gym memberships and wellbeing programs

• People first. Access to our Employee Assistance Program for you and your family

• Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.

• Refer a friend. Enjoy a referral reward for successfully referring someone to THE ICONIC!

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: [email protected]

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