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Commerce Manager - Retail Media

Wppmedia

Copenhagen, Denmark (Copenhagen) Hybrid permanent

Posted: March 10, 2026

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Quick Summary

The Commerce Manager is responsible for planning and executing retail media strategies to drive business growth and increase revenue.

Job Description

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Are you an experienced agency planner ready to be part of shaping the future of retail media?

We are seeking an ambitious Commerce Manager to be a central force in building our retail media practice. This is a unique hybrid role for a doer with a strategic mind. You will own the operational execution from A-Z while playing a key role in developing the strategies and products that will define success in this space.

You will work in a close, co-creative partnership with our Head of Commerce, Steffen Nyholt, to drive our clients' success, develop our offerings, and push our practice forward.

Key Responsibilities:

• Develop and drive the retail media strategy for your clients, transforming their business goals into innovative, actionable plans.

• Be a key force in building our retail media practice by helping to develop new products and best-practice approaches that enhance our offering.

• Take full ownership of the operational execution. You are the hands-on project manager who coordinates, books, and "fixes" every detail from A-Z to ensure flawless campaign delivery across In-Store, On-Site, and Off-Site channels.

• Build and maintain strong partnerships with both clients and retailers, acting as the central expert who guides them with confidence and ensures excellent collaboration.

• Fueled by a growth mindset, you will constantly seek ways to create more value for your clients and expand the business.

Your Profile – The Ambitious Builder

Professional Qualifications:

• You have a minimum of 3 years of experience from a media agency, specifically in a Planner role.

• You are a proven generalist with a broad understanding of the media landscape, excelling at connecting the dots rather than focusing on a single specialism.

• You are naturally client-facing and have a strong interest and ability in building strategic partnerships.

Personal Attributes:

• A "Blæksprutte" with a Builder's Mentality: You possess a highly structured, project-oriented mindset and a "fixer" attitude. You don't just manage processes; you want to build and improve them.

• Hungry and Ambitious: You are driven by a desire to create tangible results and see this role as a significant opportunity to make an impact and grow.

• Takes Full Ownership: You thrive on being the person who has all the ends and takes complete responsibility for driving projects and strategies forward.

• Strategic Thinker, Practical Doer: You enjoy thinking big picture and developing strategy, but you are equally motivated by the hands-on work required to bring those strategies to life.

Our values:

At WPP Media, we believe in the strength of our culture and our people. It is what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be crucial to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by leading collectively to inspire transformative creativity.

• Create an Open Environment by balancing people and client experiences through cultivating trust.

• Be Optimistic by fostering growth and development to mobilize the business.

We look forward to hearing from you!

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